Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

New Study by BluePaperclip Reveals 75% of Businesses Underutilize Their CRM, Leading to Lost Revenue

By: Newsfile

Pembroke Pines, Florida--(Newsfile Corp. - April 19, 2025) - A recent industry report by BluePaperclip indicates that 75% of businesses fail to leverage their CRM systems effectively, resulting in inefficiencies and lost revenue. Despite significant investments in CRM software, many companies struggle with misaligned processes, manual administrative tasks, and inconsistent lead management.

Cannot view this image? Visit: https://images.newsfilecorp.com/files/8843/249122_2c8fcec234a868f6_001.jpg

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/8843/249122_2c8fcec234a868f6_001full.jpg

According to Cristobal Valero Vernet, Founder and CEO of BluePaperclip, a poorly configured CRM is often the root cause of declining sales efficiency.

"Businesses implement CRMs expecting immediate results, but without proper customization and automation, these systems create more problems than they solve," says Valero Vernet. "Many companies are unknowingly allowing deals to slip through the cracks due to gaps in their sales process."

Understanding CRM Revenue Leaks

A Harvard Business Review study found that half of all CRM implementations fail to meet company expectations. Mid-sized businesses selling high-ticket items often experience disjointed workflows, lost leads, and sales teams bogged down by manual tasks instead of closing revenue-generating deals.

Industry experts highlight several key issues contributing to CRM inefficiencies:

  • Unstructured Pipelines - Generic CRM stages that do not align with the company's actual sales cycle.
  • Lack of Ownership - Unclear responsibility for lead progression, leading to stalled deals.
  • Manual Data Entry - Excessive administrative tasks reducing productivity.
  • Inconsistent Follow-Ups - Leads that fail to move through the pipeline due to lack of automation.

New Insights on CRM Optimization

To address these challenges, BluePaperclip has released a new resource, "From Generic CRM to Automated Powerhouse," which outlines strategies for improving CRM efficiency.

Drawing on real-world case studies, the guide explores:

  • How businesses can better structure their CRM pipelines to improve visibility.
  • The role of automation in reducing administrative workload and increasing follow-up consistency.
  • How AI-driven insights can help prioritize high-value leads.

Case Study: The Impact of a Well-Optimized CRM

A recent case study featured in the guide examines a mid-sized company that restructured its CRM workflows and automated key follow-ups. As a result, the company recovered 25% of previously lost leads and reduced its sales cycle by 31%.

Industry leaders emphasize that optimizing a CRM is not about switching platforms but rather aligning the system with real sales processes to drive consistent revenue growth.

For further insights, the full guide is available at: https://www.bluepaperclip.com/free-guide/

About BluePaperclip

BluePaperclip specializes in CRM optimization and sales automation, helping businesses streamline their sales process, eliminate inefficiencies, and increase revenue through smart CRM strategies. Led by Cristobal Valero Vernet, the company has helped businesses refine their sales operations, improving efficiency and boosting sales performance.

Media Contact:

Contact: Jeremy McGilvrey
Address: 2800 Post Oak Blvd. Ste. 5600B, Houston, TX 77056
Phone: (832) 390-2229
Email: Hi@JeremyMcGilvrey.com
Website/URL: https://www.jeremymcgilvrey.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/249122

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.