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  • Professor Andrea M. Armani, University of Southern California
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  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Way Ski Targets Strategic U.S. Expansion with Focus on Columbus, Cleveland, and Miami's Growing Digital Economies

By: Newsfile

Columbus, Ohio--(Newsfile Corp. - August 16, 2025) - Way Ski, a creative digital agency specializing in branding, web development, eCommerce solutions, and search engine optimization, today announced a focused growth strategy aimed at capturing market share in three rapidly evolving U.S. cities: Columbus, Ohio, Cleveland, Ohio, and Miami, Florida.

With U.S. eCommerce revenue projected to exceed $1.7 trillion by 2027 and small-to-mid-sized businesses driving much of that growth, Way Ski is positioning itself as the go-to partner for brands seeking high-impact, story-driven digital experiences that convert visitors into loyal customers.

"These cities represent powerful intersections of economic growth, creative talent, and entrepreneurial drive," said Peter Jameson, spokesperson for Way Ski. "Our mission is to help local businesses in these markets stand out by combining compelling storytelling with measurable business results."

A City-Focused Digital Growth Strategy

Way Ski's expansion plan zeroes in on serving small businesses, startups, and mid-sized companies that are eager to strengthen their online presence. The agency's recent work includes:

  • Columbus, Ohio – Launching a modern eCommerce platform for a specialty food retailer, increasing online sales by 38% in its first 90 days.

  • Cleveland, Ohio – Redesigning a service-based business website to improve mobile responsiveness, resulting in a 27% uptick in lead form submissions.

  • Miami, Florida – Developing a multilingual real estate platform to cater to domestic and international buyers, generating 43% more property inquiries.

These case studies highlight Way Ski's ability to tailor solutions for regional market nuances while maintaining a consistent commitment to performance-driven design.

Services That Drive Local Business Success

Way Ski provides a suite of services designed to address the full digital marketing lifecycle:

  • Branding & Design – Cohesive brand identities that resonate with local audiences.

  • Website Development – Responsive, user-friendly websites that capture attention and generate leads.

  • Ecommerce Development – Secure, conversion-focused online stores optimized for growth.

  • SEO & Local Search Optimization – Data-driven strategies to improve local search rankings and attract targeted customers.

The company's approach integrates creative vision with measurable performance metrics, ensuring every project directly supports client revenue goals.

Leveraging Strategic Partnerships

Way Ski's Google Partner and Facebook Partner designations provide clients with access to advanced marketing tools, early platform updates, and performance insights–allowing for more efficient ad spend and better targeting of local consumer markets in Columbus, Cleveland, and Miami.

The Road Ahead

The agency plans to deepen its presence in these three cities through localized content strategies, community partnerships, and data-driven campaign optimization. This targeted approach aims to make Way Ski a recognized name among regional business leaders, entrepreneurs, and growth-focused organizations.

"We're not just building websites–we're building market visibility," Peter Jameson added. "For local businesses, the digital storefront is now the first impression, and we make sure it's one that delivers results."

About Way Ski

Way Ski is a U.S.-based creative digital agency specializing in branding, website development, eCommerce solutions, and SEO. Guided by the philosophy "Driven by Connection, Built on Bold Ideas," Way Ski delivers impactful, measurable digital experiences that help businesses connect meaningfully with their audiences. Learn more at www.wayski.com.

Contact Name: Peter Jameson
Company name: Way Ski
Email: pr@wayski.com
State, Country: Columbus, Ohio, USA
Site: http://www.wayski.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/262546

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