Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Amazon Ads Unveils Strategy for Brands to Enter the Health and Wellness Market

By: NewsUSA

(Cwennen Corral - Staff Reporter - USA Digital Network - Natural Products Review) - The innovation of Amazon Ads is a response to the increasing need for health and wellness products that allow brands to reach out to consumers who are more concerned about their health today.

Analysts have indicated that this market for these kinds of goods will shoot up from its current rate of $6.8 trillion a year by 2024 as every shopper in the world becomes interested in a healthy life.

A comprehensive first party analysis conducted by Amazon Advertising has helped brands make the most of this emerging market during 2022.

Health and wellness buyers want to be confident about buying decisions while shopping before they purchase a new brand name.

According to Kantar Health & Wellness Path to Purchase Survey 2022 (44% vitamins, 53% herbal/mineral supplements), consumers do research online when deciding on whether to buy new vitamin/ mineral supplement products.

Moreover, Amazon advertising stresses the significance of driving cross-product purchases and building customer loyalty.

In conclusion, Amazon Advertising insights and solutions are deliberately packed with strategic essentials when it comes to navigating through the dynamic health and wellness retail industry and ultimately enabling meaningful connections with consumers in this growing market segment.

 

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