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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Reactive Hiring Is Holding Many Organizations Back - New Research by HR.com Research Institute

Jacksons Point, Ontario, Canada (Newsworthy.ai) Tuesday Apr 22, 2025 @ 8:00 AM America/Toronto —

Despite talent acquisition being a top HR priority, half (51%) of organizations still depend on reactive, just-in-time hiring—missing opportunities to strategically attract and secure top talent. The newly released HR.com’s Future of Talent Acquisition 2025 research report reveals this critical disconnect in how organizations approach recruitment.

Only 5% of organizations rate their talent acquisition (TA) function as world-class, exposing a significant gap between aspiration and execution. So, what’s the secret to success? The data points to top-performing TA teams—those who are 13X more likely to use advanced recruiting tech like CRMs—as models of strategic hiring.

TA continues to be a critical focus for HR teams, with 46% of organizations ranking it among their top three HR priorities. As the competition for talent intensifies, many employers are shifting their attention toward long-term, strategic recruitment efforts.

Among the top goals for 2025 are:

  • Building a strong talent pipeline (63%)

  • Improving employer branding (55%)

However, significant challenges persist. A lack of skilled candidates (53%) remains the most common barrier to effective hiring, followed closely by reactive hiring practices (51%) that limit an organization’s ability to plan ahead. Budget constraints compound these issues, with only 30% of organizations planning to increase their TA budget in the near future.

Looking ahead, organizations are betting on technology to help bridge the gap between TA goals and outcomes. Over the next two years, HR leaders expect major advancements in:

  • Talent intelligence and predictive analytics (44%)

  • AI & machine learning (38%)

  • CRM platforms (35%)

These tools have the potential to shift TA from reactive to proactive, enabling smarter sourcing, better candidate experiences, and more informed decision-making.

“Talent acquisition can no longer be just about filling roles quickly—it must be a strategic priority focused on building a future-ready workforce,” said Debbie McGrath, CEO at HR.com. “Employers need to elevate TA on their agenda and invest in the right technology, strategy, and employer branding to stay competitive and attract top talent.”

REPORT DOWNLOAD

The recording of the research webcast presentation, Rethinking Talent Acquisition in the Fast-Moving Age of AI, is available for viewing 24/7 on demand.

About HR.com and the HR Research Institute

The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.

Become a part of HR.com’s HR Research Influencer Panel today! Participate in surveys, share your insights, and earn rewards!

info@hr.com
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The reference URL for this press release is located here Reactive Hiring Is Holding Many Organizations Back - New Research by HR.com Research Institute.

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