Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Professor Watson Announces Enhanced Advertising Course Featuring Dr. Greg Watson's Real-World Campaign Strategies

Tucson, Arizona - September 19, 2025 - (PRESS ADVANTAGE) -

Professor Watson announces the upcoming session of its comprehensive advertising course, From Concept to Campaign, designed to bridge the gap between theoretical marketing concepts and practical business applications. The course, scheduled to begin in the coming weeks, offers both academic students and local business owners the opportunity to master advertising strategies through hands-on workshops and real-world simulations.

The 16-week program represents a refined approach to advertising education, incorporating recent industry developments and digital marketing trends that have reshaped how businesses connect with their audiences. The curriculum emphasizes practical application, enabling participants to develop campaigns they can implement immediately in their own business ventures or academic portfolios.

Dr. Watson speaking

"The advertising landscape continues to evolve at an unprecedented pace, and our course has been structured to ensure student success by combining foundational principles with cutting-edge strategies," said Dr. Greg Watson, course instructor and retired serial entrepreneur. "We focus on creating an environment where participants can experiment with different advertising approaches while receiving guidance based on real-world experience."

The course structure includes interactive workshops where participants work through the entire advertising process, from initial concept development to final campaign execution. Case studies drawn from successful local and national campaigns provide context for theoretical concepts, while simulations allow students to test their strategies in risk-free environments. This approach to student engagement ensures that participants actively apply what they learn rather than passively absorbing information.

A distinctive feature of the program is its dual focus on serving both academic students pursuing marketing degrees and established business owners seeking to enhance their advertising capabilities. The curriculum adapts to different experience levels, providing foundational knowledge for newcomers while offering advanced insights for those with existing marketing backgrounds.

The course addresses critical areas including target market analysis, message development, media selection, and campaign measurement. Participants learn to craft persuasive advertisements that resonate with specific audiences while managing budgets and measuring return on investment. Special attention is given to digital advertising platforms and social media strategies that have become essential for modern businesses.

"What sets this program apart is our commitment to student achievement through practical application," noted Dr. Watson. "Every concept we explore is immediately translated into actionable strategies that participants can implement in their own contexts, whether that's launching a startup, growing an existing business, or pursuing a career in advertising."

The program also facilitates networking opportunities, bringing together diverse participants from various industries and backgrounds. This collaborative environment encourages knowledge sharing and often leads to ongoing professional relationships beyond the course duration.

https://www.youtube.com/watch?v=2HjwPjoLYmw

Professor Watson operates as an educational platform dedicated to entrepreneurship and business education. Led by Dr. Greg Watson, the organization offers comprehensive courses in marketing, advertising, business management, and ethics. The platform serves the Tucson area and beyond, providing both in-person and virtual learning opportunities designed to foster practical business skills and entrepreneurial thinking.

###

For more information about Professor Watson, contact the company here:

Professor Watson
Greg Watson
(520) 270-7020
gregwatson@professorwatson.com
1255 N. Stone Ave. Tucson, AZ 85709-3000
(520) 270-7020
gregwatson@professorwatson.com

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.