Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Capital investments boost flexible manufacturing capacity

By: PRLog

March 11, 2025 at 17:21 PM EDT

DE PERE, Wis. - March 11, 2025 - PRLog -- Additional space helps Robinson provide onshoring opportunities

Robinson is building on its commitment to provide the US market with flexible manufacturing capacity with ongoing investments in facilities and equipment at its Wisconsin locations. These investments address the growing customer demand for American-made fabricated systems featuring materials sourced in the USA.

As a key enclosure fabricator, integrator, and assembly supplier to the surging energy industry, Robinson has positioned itself to meet the growing demand in the sector. We have enhanced our flexible manufacturing configurations to make it possible for us to build a variety of finished products as well as create the capacity to meet that demand.

"Our business model continues to evolve as we work to deliver cost-effective products to an industry that is sharpening its focus on onshoring," explains Jeff Kroening, director of sales for Robinson. "We continue to invest in our flexible manufacturing footprint and automated manufacturing processes which enables us to meet domestic demands."

Flexible manufacturing focuses on energy storage solutions

Commitment to additional floor space and manufacturing equipment over the past several years has created a production environment that few American companies can match. We now can move projects, equipment and employees to where they make the most sense.

Chief among the recent capital equipment additions is a Mitsubishi GX-F ADVANCED 12kW fiber laser which provides significant speed, accuracy, and flexibility to the metal cutting process. The accompanying 20-shelf SmartFlex automation tower allows for automated, high-speed loading and unloading of materials with maximum efficiency.

In addition to new equipment, Robinson has more than doubled its flexible manufacturing space over the past five years. Total manufacturing square footage is now 770,000 sq. feet and growing. Facility and equipment expansions provide increased jobs and opportunity to a skilled workforce that has grown to over 700 employees.

"We are ready to provide high-volume, domestic manufacturing in support of America's energy initiatives," Kroening says. "We are flexible in what we can build, and have created the capacity to address the growing demand for energy applications like power generation, energy storage, renewables, and distributed energy."

About Robinson, Inc.

Robinson, Inc., is a single-source metal solutions provider based in De Pere, Wisconsin. Robinson offers design, manufacturing and production fabrication for a wide range of industries. The company employs over 700 people at four Wisconsin locations comprising 770,000 square feet of manufacturing space.

For more information about Robinson's capabilities or to request a quote, please call (920) 494-7411, or visit https://robinsoninc.com.