Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

consumr.ai launches Answer Engine Optimization with New AI Influence Report

By: PRLog
BOSTON - Sept. 16, 2025 - PRLog -- As AI-powered search experiences like Google AI Overviews, Perplexity, and ChatGPT increasingly shape how consumers discover brands, most marketers are still optimizing for yesterday's web. Traditional "Answer Engine Optimization" (AEO) efforts focus narrowly on whether a brand is mentioned or cited in an AI-generated response. But what if influence runs deeper?

Today, consumr.ai announced the launch of its AE Influence Report, a new lens on consumer behavior that moves beyond tracking mentions to reveal how AI answers actually shift brand preference-even for brands not mentioned at all.

"Being mentioned is no longer the full story," said Gautam Mehra, CEO & co-founder at consumr.ai. "What matters is influence: how the framing, themes, and emphasis within AI-generated answers change the way consumers think, compare, and ultimately choose. Without this lens, AEO risks becoming a surface metric that misses the real levers of consumer decision-making. This is the new ZMOT and brands need to be prepared for it."

The AE Influence Report leverages consumr.ai's proprietary AI Twin technology-living consumer personas modeled from real-world behavior and intent. Each Twin ranks brands before and after exposure to AI answers, creating a measurable picture of preference shifts across the funnel. The report then ties those shifts to the attributes and themes emphasized by answer engines. This means marketers can see not only who got mentioned, but why consumers moved-and which levers to pull to regain or capture influence.

Why it matters:

Mentions do not influence: Brands omitted from answers still see consumer preferences shift-positively or negatively depending on how competitors or category themes are framed.

More actionable than AEO: Instead of just "optimizing content for mentions," marketers can identify which themes, attributes, and questions drive consumer movement and build content strategies that directly target them.

Future-proof lens: As AI reshapes discovery, this influence-based approach reveals the hidden biases and pathways within answer engines that will define competitive advantage in the years ahead.

"With this report, brands can finally close the gap between AEO metrics and real consumer impact," added Mehra. "It transforms AI search from a black box into an actionable roadmap-ensuring that marketers don't just show up in these answer engines but win the consumer moments that matter."

Contact
ProfitWheel Inc.
1013 Centre Road, Suite 403S
Press Contact: Aman Khanna
***@profitwheel.com

Photos: (Click photo to enlarge)

consumr.ai (Powered by ProfitWheel) Logo


Source: ProfitWheel Inc.

Read Full Story - consumr.ai launches Answer Engine Optimization with New AI Influence Report | More news from this source

Press release distribution by PRLog
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.