Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Traverse Bay Farms Embraces Natural Wellness Theme: Inspired by Mother Nature. Proven by Science

Traverse Bay Farms Embraces New Natural Wellness Theme: “Inspired by Mother Nature. Proven by Science.” Award-Winning Michigan Brand Strengthens Its Commitment to Natural Functional Wellness

(PRUnderground) May 26th, 2025

Traverse Bay Farms, a nationally recognized leader in fruit-based wellness products, is proud to announce its official adoption of a new guiding brand theme: “Inspired by Mother Nature. Proven by Science.” This powerful statement reflects the company’s long-standing philosophy of combining the purity of nature with the rigor of modern research to create trusted, results-driven wellness solutions.

Founded in Northern Michigan—heartland of America’s tart cherry orchards—Traverse Bay Farms has spent over two decades delivering the best of nature using as much Michigan-grown fruit as possible. With over 38 national food awards, the company is recognized for both exceptional flavor and functional benefits. Now, the brands Traverse Bay Farms and Fruit Advantage are further reinforcing its identity by emphasizing the harmony between natural ingredients and scientific validation.

“Our customers are increasingly seeking wellness solutions they can feel good about—products that are clean, effective, and backed by more than just marketing,” said Andy LaPointe, founder of Traverse Bay Farms. “This new theme captures our brand promise in one line: we respect the power of Mother Nature, and we embrace the power of food science to ensure her gifts deliver real results.”

Traverse Bay Farms’ product line includes:

  • Tart cherry juice concentrate with a 7:1 strength ratio and a sediment-free guarantee
  • Cherry and fruit-based supplements designed for joint, sleep, heart, and immune health
  • Gourmet natural foods such as salsas, dried fruits, and no-added-sugar preserves

Products are made in the USA and developed without artificial fillers, preservatives, and mas much locally-grown ingredients as possible. With its new branding message, Traverse Bay Farms aims to further differentiate itself in a crowded health marketplace by reaffirming its deep commitment to quality, transparency, and evidence-based wellness.

About Traverse Bay Farms

Located in Northern Michigan, Traverse Bay Farms is an award-winning gourmet food and natural supplement company specializing in fruit-based wellness. With a mission to make natural health accessible, delicious, and effective, the company proudly supports sustainable agriculture and local farming. All products are crafted with purity, performance, and customer trust in mind.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company

With over 48+ national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.

Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.

Discover Fruit Advantage: Health-Boosting Fruit Supplements

Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.

Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!

The post Traverse Bay Farms Embraces Natural Wellness Theme: Inspired by Mother Nature. Proven by Science first appeared on

Press Contact

Name: Marketing Director
Phone: 1-231-533-8788
Email: Contact Us

Original Press Release.

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.