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ASTA-USA Expands Human-Centric Translation Services to Combat AI Errors

By: PRUnderground

June 24, 2025 at 14:58 PM EDT

As AI-generated translation technologies prove inadequate, ASTA-USA continues to broaden its specialized human translation services to include additional languages and dialects.

(PRUnderground) June 24th, 2025

ASTA-USA Translation Services, Inc., an industry leader in the language space since 1987, proudly announces the expansion of its professional translation services to include offerings for additional languages and regional dialects. This growth reinforces the company’s commitment to delivering precise, culturally relevant translations that AI tools simply cannot achieve.

The expansion comes amid a rising wave of frustration among corporations, non-profits, healthcare professionals, and government entities that have discovered the limitations of AI translation technologies in high-accuracy, high-context scenarios. Despite rapid advancements, these tools lack in areas such as contextual understanding, domain-specific terminology, and cultural sensitivity, with the risks of errors and omissions vastly increasing for low-resource languages. These risks are mitigated through human-performed translation services that consistently deliver the correct tone and level of formality with cultural nuances in mind to prevent misunderstandings and miscommunication.

Through ASTA-USA’s team of native-speaking subject matter experts, every translated document precisely reflects the original message and tone with absolute clarity and cultural fidelity. With many organizations turning to AI to cut costs or streamline the translation process, the company strives to promote awareness and education on the risks of leaning on this technology without human intervention.

“In industries where misinterpretations can make or break a deal, damage a reputation, or cause catastrophic damage to life or property, the risks are significant — entrusting critical medical translations to AI tools, for example. The safety of patients is too important to leave in the hands of a computer program that is not equipped with specialized industry knowledge,” reported Mr. Alain J. Roy, Founder and CEO of ASTA-USA.

Mr. Roy notes that the organization’s enhanced multilingual support is a tactical response to languages where artificial intelligence tools continue to underperform. This expansion includes several Asian languages and Middle Eastern dialects, as AI datasets are typically trained using standardized forms of these languages. Because regional dialects vary drastically in terms of vocabulary, grammar, and pronunciation, there is a significant margin for error. Indirect language, formality levels, and honorifics are other large components within these cultures and languages, leading to higher risks of rude or culturally insensitive translations that significantly impact a brand’s reputation.

With a vast network of accredited and professional translators, ASTA-USA remains committed to ensuring that no audience is left with inadequate solutions to their linguistic needs by addressing nuances that AI often overlooks, such as:

Tone: In translations, it is imperative that the tone of the original author is respected and replicated as it carries the emotional weight, intent, and personality behind the words. AI tools struggle to recreate a similar tone from one language to another because of the nuances and cultural sensitivities that must be incorporated.
Specialized Industry Jargon: Terminology that is specialized for a particular industry requires deep subject matter expertise and contextual understanding to ensure accuracy. Artificial intelligence-based translation tools are not trained on domain-specific datasets to enable accurate translations of these terms from one language to the next.
Formality: ASTA-USA’s linguists understand when to use formal versus informal phrasing based on social cues, hierarchy, and business etiquette. Automated systems repeatedly fail to interpret these subtleties correctly. This can lead to catastrophe in cultures where formalities and honorifics are of high importance.

“AI can suffice if you’re a traveler or hobbyist curious about translating a simple word, phrase, or question,” said Roy. “But, for technical documents, legal contracts, medical materials, detailed instructions, and culturally sensitive content, like ads and marketing, relying solely on AI can lead to damaging inaccuracies. Our clients come to us because they can’t afford that risk.”

ASTA-USA’s message is especially relevant as more organizations expand globally and attempt to bridge diverse linguistic and cultural gaps. The company showcases real-world case studies on its website, where its technical translation services safeguarded the brand’s reputation, ensured regulatory compliance, and preserved cultural dignity, which AI alternatives failed to deliver. From Fortune 500 CEOs to government administrators, ASTA-USA has been the silent partner behind some of the most mission-critical multilingual communications in the U.S. and abroad for over 30 years. The company’s roughly 700 expert translators and network of over 12,700 accredited professionals are not only fluent; they are experts in industry-specific terminology, cultural traditions, and the emotional intelligence required to connect across borders.

ASTA-USA Translation Services, Inc. remains the gold standard for organizations that demand excellence and accuracy. Visit https://www.asta-usa.com/ to learn more.

About ASTA-USA Translation Services, Inc.

ASTA-USA Translation Services, Inc. is a leading corporate language translation services provider. They specialize in translating important written communication, content, and materials for high-impact organizations from any language into any other language.

The post ASTA-USA Expands Human-Centric Translation Services to Combat AI Errors first appeared on

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