The star-studded basketball series, founded by Ron Abaekobe, continues to merge sports, music, fashion, and nightlife — with Justin & Hailey Bieber, Machine Gun Kelly, Ryan Garcia, and more in attendance.

(PRUnderground) August 29th, 2025

Founded by Ron Abaekobe, THE LEAGUE has transformed into more than just basketball  it’s a lifestyle event where music, fashion, sport, and culture converge. With every game, the series grows into a bigger force, thanks to a dedicated team shaping both the on-court action and off-court experience.

Head of Hospitality
At the heart of the guest experience is Allen Gharakhani, Head of Hospitality for THE LEAGUE. Known for curating seamless VIP moments, Allen has turned the sidelines into an elite destination, ensuring that celebrities, athletes, and influencers enjoy an unforgettable atmosphere that rivals the action on the court.

RepBets / LoyalLinks
Behind the fan experience is Jonathan Buckridge’s LoyalLinks  Formally  known as RepBets, which powered ticketing and engagement for the game. Buckridge emphasized the mission for this season: “Our goal is to help elevate the overall experience for attendees, making each game feel more immersive, more connected, and more memorable.”

Meme House Production
The spectacle of the night came to life through Roman Hossain and his production company, Meme House. From dynamic visuals to in-game entertainment, Meme House transformed The Surgeon into more than a venue  it became a cultural stage where basketball meets performance.

Celebrity Courtside Moments
The star power did not disappoint. Justin and Hailey Bieber were seen courtside, joined by Machine Gun Kelly and boxing champ Ryan Garcia, who brought major energy to the VIP section. Members of the Love Island cast mingled with fans, while That’s So Raven alum Kyle Massey made an appearance with fiancée Hana Benatar.

Adding a modern edge, Instagram creator Ne3on Singh was one of the most photographed personalities of the evening, joined by fellow digital standouts Ryan Garcia, a lifestyle and fashion content creator known for his bold, trend-driven style, Jeremiah Brown, an emerging influencer and media personality quickly making waves in the LA scene, and Pepe Garcia, whose creative presence continues to build momentum across fashion and entertainment circles. On the court, Millzy stood out not only as a player but also as a creator, bridging the worlds of competitive basketball and digital culture. Annabelle Azadé, journalist, fashion designer, and creator, brought her unique blend of media savvy and creative influence to the event, underscoring the League’s ability to attract multi-dimensional talent. They were joined by actress and model Charis Michelsen, rising R&B artist Jamonie Lee, rapper Rocky Rock, and actress Natasha Blasick, alongside rapper OFB Yung Of Cali Swag District all adding their own star power to the night’s unforgettable mix of culture, sports, and entertainment.

Beyond the action on the court and the star power on the sidelines, THE LEAGUE drew strong support from leading brands that elevated the night’s atmosphere. Blem, who collaborated in producing the event, played a central role in shaping the game’s cultural edge. They were joined by Herba Market, bringing a wellness touch; luxury fashion label Nahmias, whose designs were also seen courtside; Soho House, adding their signature exclusivity to the experience; and Liden Dot, rounding out the roster of partners committed to blending lifestyle with sport. Together, these brands underscored the League’s growing reputation as a hub where culture, commerce, and basketball collide.

Together, their presence highlighted THE LEAGUE’s unique ability to merge sports, influencers, and entertainment — bringing creators, athletes, and celebrities under one roof.

From its home at The Surgeon to the powerhouse team driving its vision, THE LEAGUE is redefining the intersection of sports and entertainment in Los Angeles — proving each week that it’s more than a game, it’s a cultural movement.

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Original Press Release.