Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Op-Ed by Ad Vital CEO Dr. Shitel Patel on Aesthetic Practice Efficiency Featured in Doximity

Renowned plastic surgeon and CEO of Ad Vital shares expertise in an article detailing common hurdles in aesthetic practice management and how to overcome them.

(PRUnderground) September 15th, 2025

Ad Vital, a leading provider of CRM software for aesthetic practices, is proud to announce that its Founder and CEO, Dr. Shitel Patel, published an op-ed in Doximity titled “Improving Practice Efficiency: Lessons From Front Desk Operations.” The article highlights the critical role front desk operations play in patient flow, revenue cycles, and overall practice efficiency, offering actionable insights for healthcare and aesthetic professionals.

Founded by Dr. Shitel Patel, Ad Vital empowers aesthetic practice owners to implement scalable systems that support sustainable growth and improved operational performance. The company’s CRM for aesthetic doctors helps clinics operate more efficiently while enhancing patient experience by centralizing scheduling, patient communications, and administrative workflows.

In the piece, Dr. Patel draws on firsthand experience running his own practice to illustrate the often-overlooked challenges front desk staff face. From mismanaged scheduling to fragmented communication systems, he demonstrates how inefficiencies at the front desk can ripple through every aspect of a clinic’s operations. Dr. Patel identifies key pain points and explains how implementing centralized systems, better workflows, and automation tools can dramatically improve efficiency. Further, he emphasizes that the solution isn’t simply hiring more staff. It’s creating scalable systems that allow even the best employees to perform at their highest potential.

Dr. Patel’s insights directly reflect the philosophy behind Ad Vital’s CRM software for aesthetic practices. “I wrote this article to underscore the simple truth that the front desk in an aesthetic practice doesn’t just serve an administrative function. In an aesthetic practice, the front desk is the heartbeat,” said Dr. Patel. “When your front desk operates smoothly, every other department benefits. Our aesthetic clinic software supports front desk efficiency by automating repetitive tasks and streamlining patient interactions.”

With a background as a practicing physician and technology innovator, Dr. Patel is uniquely qualified to provide guidance on improving operational efficiency. His hands-on experience managing high-volume aesthetic practices and his expertise in CRM technology enable him to bridge the gap between clinical excellence and administrative efficiency.

To learn more about Ad Vital’s CRM software and how it can help aesthetic practices improve front desk operations and scale efficiently, visit www.AdVitalMd.com.

About Ad Vital

Ad Vital is an AI-powered practice management platform for aesthetic practices and medspas. They streamline operations by automating appointment scheduling, patient communication, and payment processing tasks.

The post Op-Ed by Ad Vital CEO Dr. Shitel Patel on Aesthetic Practice Efficiency Featured in Doximity first appeared on

Press Contact

Name: Ad Vital
Phone: 801-513-3736
Email: Contact Us

Original Press Release.

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.