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Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
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Norel Mancuso on Transforming Brands in the Digital Age

By: Small Business Trendsetters

During the most recent episode of Women in Motion, we were thrilled to feature Norel Mancuso, the inspiring founder behind Social House, a digital growth agency that’s reshaping the way brands engage online. Norel’s journey began with a bold move from L’Oreal in New York City to Los Angeles, where she launched Social House at a time when social media was just starting to gain traction. Recognizing the potential of these emerging platforms, she created her agency to help brands build real, two-way connections with audiences—a vision that has remained central as the agency has grown.

Digital Evolution and Strategy

Over the years, Norel has witnessed massive shifts in digital media, from the rise of AI and hyper-personalization to the emergence of TikTok. To keep her clients competitive, Social House developed the “TriVision Approach,” which combines strategic planning, engaging content, and targeted paid media. According to Norel, the key today isn’t just broad reach, but a thoughtful, segmented approach that reinforces a brand’s core values and keeps audiences engaged.

Approach to Social Media

For Norel, social media should serve as an integrated tool within a brand’s overall marketing strategy. She emphasizes that while social media can drive visibility and engagement, it’s most effective when it complements broader marketing goals. This insight is especially valuable for small businesses that often misunderstand social media as a primary revenue driver. Norel’s perspective encourages brands to build authentic connections with audiences, creating lasting brand recall rather than focusing only on immediate results.

WBEC-West and Community Impact

As a certified woman-owned, minority, and LGBTQ-owned business, Social House has greatly benefited from WBEC-West’s support. Norel shares that the matchmaking events and corporate connections made possible by WBEC-West have opened new doors for her agency. She appreciates the vibrant community of like-minded women business owners, who exchange insights and inspire each other to navigate challenges in their industries.

Advice for Small Businesses

Norel encourages small businesses looking to boost their social media presence to balance organic and paid strategies. Platforms like TikTok offer native features that can elevate visibility, and a little investment in paid media goes a long way. Though it can be demanding to maintain a constant stream of content, Norel believes this effort is crucial for long-term success and brand visibility in a crowded digital space.

Social House’s Legacy

Under Norel’s leadership, Social House has evolved into a trusted partner for lifestyle brands across sectors, including beauty, fashion, healthcare, and technology. Her passion for innovation and strategic insight has set a new standard for digital branding, making Social House a go-to agency for brands looking to make a genuine impact online. Norel’s journey exemplifies how vision and adaptability can build a lasting brand presence. To hear her full journey on Women in Motion, click this link: https://businessradiox.com/podcast/women-in-motion/norel-mancuso/

About Women’s Business Enterprise Council-West (WBEC-West)

WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.

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