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Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

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Small Business Tips to Launch and Thrive

By: StatePoint Media

photo

SPONSORED CONTENT -- (StatePoint) May, which is National Small Business Month, is the ideal opportunity to celebrate the accomplishments of small business owners, take a closer look at the challenges they face, and connect them with valuable resources.

“Being a small business owner within an ever-changing landscape can feel intimidating without support,” says Michelle Van Slyke, senior vice president of sales and marketing at The UPS Store, Inc. “Fortunately, a variety of resources exist to help business launch and thrive.”

With more than 5,100 locations across North America, The UPS Store network comprises the nation’s largest franchise system of retail shipping, postal, print and business service centers, and is leveraging its expertise to offer new and seasoned entrepreneurs alike these small business tips:

1. Find a one-stop shop. One of the first steps in creating a business is sending out paperwork for the business formation and acquiring the licenses or permits needed. Save time and effort by using a one-stop small business services shop to have documents notarized, faxed, copied, scanned and securely shredded.

2. Simplify correspondence. Consider using a private mailbox rental, so you can give your small business a real street address, as well as establish a central location to pick up mail and packages. Consider a mailbox service that offers package acceptance from all carriers, receipt confirmation, mail forwarding and holding, and easy delivery updates.

3. Get out the word. Be sure to regularly let your customers and prospective customers know when you’ve added new products and services to your portfolio with both print and digital marketing. Update the company website, blog and social media channels regularly and be sure to use tried-and-true methods of promotion as well, like direct mail services. The UPS Store, which can help you design, print and mail postcards, flyers and other marketing materials, offers two direct mail options, one that provides total market coverage, and another, more targeted option to reach a specific list of customers.

4. Don’t pay full price for business services. Some vendors may have discounts for qualifying businesses, so be sure to inquire about that. You can also access deals and promotions on packing, shipping, logistics management, printing, marketing consultation, secure mailboxes and more by joining The UPS Store email program.

5. Get inspired by the work of other small business owners. The UPS Store and Inc. Magazine have teamed up to host the 2023 Small Biz Challenge, an opportunity for entrepreneurs to win up to $25,000, one-on-one mentoring with a business expert, an editorial feature in an upcoming issue of Inc. Magazine and Inc.com, and a trip to the final event in New York City. Recognizing the inspiring business skills and expertise of entrepreneurs, this year’s competition requires entrepreneurs to demonstrate their unique problem-solving skills and innovative thinking.

“Every day we see entrepreneurs overcome obstacles on their path to success. Our goal is to find the most unstoppable business owners across the country,” says Van Slyke.

To learn more about the contest, the nine semifinalists, and to vote for your favorite entrepreneur, visit https://www.theupsstore.com/smallbizchallenge.

For more tips and resources, visit The UPS Store small business blog at: https://www.theupsstore.com/small-business-services/small-business-blog.

Running a small business presents new challenges every day. However, finding the right resources can help you focus on the big picture, so you can grow your business and see your vision through.

*****

Photo Credit: (c) julief514 / iStock via Getty Images Plus

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