Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

5 Things Consumers Look for in a Financial Advisor

photo

SPONSORED CONTENT -- (StatePoint) Whether you’re currently a financial advisor or considering becoming one, knowing which qualities are high in demand among your potential clients can help you position yourself for a lucrative and rewarding career.

Here are five things that consumers look for in a financial advisor, as well as how CERTIFIED FINANCIAL PLANNER certification can help you meet your clients’ expectations:

1. Someone they can trust: Clients seek a financial advisor to help them protect what matters most and to achieve their short- and long-term goals. Building a trusted relationship is critical. In short, clients want a fiduciary, someone who will put the client’s best interests first. CFP® certification means you’ve committed to CFP Board to act as a fiduciary, and therefore, act in the best interests of your clients at all times when providing financial advice.

2. Expertise: An overwhelming 90% of consumers see an advisor’s qualifications as important, and 86% prefer an advisor who has passed a certification exam and a rigorous education program. CFP® certification signals to prospective clients that you’ve passed rigorous education, examination, experience and ethical requirements.

3. Someone who can offer 360-degree advice: More than 4 out of 5 consumers prefer an advisor who takes all areas of their financial life into account. CFP® certification prepares you to do just that, equipping you to offer holistic financial planning so that you can deliver the service a great majority of clients are seeking.

4. A listening ear: Financial planning today is about so much more than making sound investments. It’s also about understanding your clients’ desires and anxieties and helping them work through the psychological hurdles adversely affecting their money story. Part of CFP® certification is understanding the psychology behind financial planning. Having a solid grasp on the emotional aspect of money can make all the difference in your success.

5. A willingness to learn: The financial landscape is always changing, and so should your skills and knowledge. As financial regulations are updated, tax codes are changed and new financial products are introduced — staying current is important to your clients. Maintaining CFP® certification requires continuing education, so you can always provide your best counsel.

Given how closely the right credentials align with consumer demand, it’s no surprise that CFP® professionals out-earn their industry peers by 12%. To learn more about why you should get CFP® certification, visit CFP.net.

The bottom line? Consumers have very high standards for their financial advisors. To give yourself a competitive edge, achieve the certification that lets clients know you’re a trusted expert in your field.

Photo Credit: (c) PeopleImages / iStock via Getty Images Plus

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.