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3 Reasons to Avoid CMCSA and 1 Stock to Buy Instead

By: StockStory

October 07, 2025 at 00:02 AM EDT

CMCSA Cover Image

Over the past six months, Comcast’s shares (currently trading at $31.05) have posted a disappointing 7.2% loss, well below the S&P 500’s 33.2% gain. This might have investors contemplating their next move.

Is now the time to buy Comcast, or should you be careful about including it in your portfolio? See what our analysts have to say in our full research report, it’s free for active Edge members.

Why Do We Think Comcast Will Underperform?

Even though the stock has become cheaper, we're cautious about Comcast. Here are three reasons why CMCSA doesn't excite us and a stock we'd rather own.

1. Inability to Grow Domestic Broadband Customers Points to Weak Demand

Revenue growth can be broken down into changes in price and volume (for companies like Comcast, our preferred volume metric is domestic broadband customers). While both are important, the latter is the most critical to analyze because prices have a ceiling.

Over the last two years, Comcast failed to grow its domestic broadband customers, which came in at 31.54 million in the latest quarter. This performance was underwhelming and implies there may be increasing competition or market saturation. It also suggests Comcast might have to lower prices or invest in product improvements to accelerate growth, factors that can hinder near-term profitability. Comcast Domestic Broadband Customers

2. Projected Revenue Growth Is Slim

Forecasted revenues by Wall Street analysts signal a company’s potential. Predictions may not always be accurate, but accelerating growth typically boosts valuation multiples and stock prices while slowing growth does the opposite.

Over the next 12 months, sell-side analysts expect Comcast’s revenue to rise by 2%, close to its 3.3% annualized growth for the past five years. This projection is underwhelming and implies its newer products and services will not lead to better top-line performance yet.

3. Previous Growth Initiatives Haven’t Impressed

Growth gives us insight into a company’s long-term potential, but how capital-efficient was that growth? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

Comcast historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 8.6%, somewhat low compared to the best consumer discretionary companies that consistently pump out 25%+.

Comcast Trailing 12-Month Return On Invested Capital

Final Judgment

We see the value of companies helping consumers, but in the case of Comcast, we’re out. Following the recent decline, the stock trades at 7× forward P/E (or $31.05 per share). While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are superior stocks to buy right now. Let us point you toward one of our top digital advertising picks.

Stocks We Would Buy Instead of Comcast

Donald Trump’s April 2025 "Liberation Day" tariffs sent markets into a tailspin, but stocks have since rebounded strongly, proving that knee-jerk reactions often create the best buying opportunities.

The smart money is already positioning for the next leg up. Don’t miss out on the recovery - check out our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today.

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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