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3 Reasons to Sell BC and 1 Stock to Buy Instead

By: StockStory

April 10, 2025 at 05:05 AM EDT

BC Cover Image

Shareholders of Brunswick would probably like to forget the past six months even happened. The stock dropped 41% and now trades at $47.67. This may have investors wondering how to approach the situation.

Is now the time to buy Brunswick, or should you be careful about including it in your portfolio? Check out our in-depth research report to see what our analysts have to say, it’s free.

Despite the more favorable entry price, we don't have much confidence in Brunswick. Here are three reasons why there are better opportunities than BC and a stock we'd rather own.

Why Do We Think Brunswick Will Underperform?

Formerly known as Brunswick-Balke-Collender Company, Brunswick (NYSE: BC) is a designer and manufacturer of recreational marine products, including boats, engines, and marine parts.

1. Long-Term Revenue Growth Disappoints

A company’s long-term performance is an indicator of its overall quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Unfortunately, Brunswick’s 5% annualized revenue growth over the last five years was sluggish. This fell short of our benchmark for the consumer discretionary sector. Brunswick Quarterly Revenue

2. Projected Revenue Growth Is Slim

Forecasted revenues by Wall Street analysts signal a company’s potential. Predictions may not always be accurate, but accelerating growth typically boosts valuation multiples and stock prices while slowing growth does the opposite.

Over the next 12 months, sell-side analysts expect Brunswick’s revenue to rise by 1.1%. Although this projection suggests its newer products and services will catalyze better top-line performance, it is still below the sector average.

3. New Investments Fail to Bear Fruit as ROIC Declines

ROIC, or return on invested capital, is a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Over the last few years, Brunswick’s ROIC has unfortunately decreased significantly. We like what management has done in the past, but its declining returns are perhaps a symptom of fewer profitable growth opportunities.

Brunswick Trailing 12-Month Return On Invested Capital

Final Judgment

Brunswick falls short of our quality standards. After the recent drawdown, the stock trades at 9.6× forward price-to-earnings (or $47.67 per share). While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are more exciting stocks to buy at the moment. We’d suggest looking at a dominant Aerospace business that has perfected its M&A strategy.

Stocks We Would Buy Instead of Brunswick

Donald Trump’s victory in the 2024 U.S. Presidential Election sent major indices to all-time highs, but stocks have retraced as investors debate the health of the economy and the potential impact of tariffs.

While this leaves much uncertainty around 2025, a few companies are poised for long-term gains regardless of the political or macroeconomic climate, like our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 175% over the last five years.

Stocks that made our list in 2019 include now familiar names such as Nvidia (+2,183% between December 2019 and December 2024) as well as under-the-radar businesses like Comfort Systems (+751% five-year return). Find your next big winner with StockStory today for free.

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