Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Why Vital Farms (VITL) Stock Is Trading Up Today

VITL Cover Image

What Happened?

Shares of egg and butter company Vital Farms (NASDAQ: VITL) jumped 3% in the morning session after Morgan Stanley raised its price target on the stock. 

The investment bank increased its price target on the ethical food company to $41 from $39, while maintaining its "Overweight" rating on the shares. This signals a bullish outlook from the Wall Street firm, suggesting it sees further upside potential for the stock. An Overweight rating, similar to a "Buy" rating, indicates that the analyst believes the stock will outperform its industry peers over the next several months. This positive analyst action provided a direct catalyst for the stock's advance, boosting investor confidence in the company's growth prospects.

After the initial pop the shares cooled down to $37.38, up 1.3% from previous close.

Is now the time to buy Vital Farms? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Vital Farms’s shares are quite volatile and have had 19 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 2 months ago when the stock dropped 9.1% on the news that the company reported mixed first quarter 2025 results which significantly beat analysts' EPS and EBITDA expectations, although its full-year EBITDA guidance slightly missed. The company stuck to its revenue forecast but guided EBITDA a bit lower than expected, citing supply constraints and macro uncertainty. Overall, we think this was still a solid quarter.

Vital Farms is down 3.8% since the beginning of the year, and at $37.38 per share, it is trading 17.2% below its 52-week high of $45.12 from January 2025. Investors who bought $1,000 worth of Vital Farms’s shares 5 years ago would now be looking at an investment worth $1,060.

Do you want to know what moves the business you care about? Add them to your StockStory watchlist and every time a stock significantly moves, we provide you with a timely explanation straight to your inbox. It’s free and will only take you a second.

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.