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  • Professor Andrea M. Armani, University of Southern California
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Why ADT (ADT) Stock Is Up Today

ADT Cover Image

What Happened?

Shares of security technology and services company ADT (NYSE: ADT) jumped 3.1% in the afternoon session after the company reported strong second-quarter 2025 financial results that showed growth in both revenue and earnings. The security company announced a 7% year-over-year increase in total revenue to $1.3 billion, while its adjusted earnings per share surged 35% to $0.23. A key factor in this performance was a 2% rise in end-of-period recurring monthly revenue (RMR), a crucial metric that reflects stable income from customer subscriptions. In a sign of confidence, ADT also declared a cash dividend of $0.055 per share and continued its share buyback program, repurchasing $96 million worth of its stock. The company reiterated its full-year 2025 financial guidance, suggesting a stable outlook.

After the initial pop the shares cooled down to $8.66, up 2.7% from previous close.

Is now the time to buy ADT? Access our full analysis report here, it’s free.

What Is The Market Telling Us

ADT’s shares are not very volatile and have only had 6 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

ADT is up 24% since the beginning of the year, and at $8.66 per share, has set a new 52-week high. Investors who bought $1,000 worth of ADT’s shares 5 years ago would now be looking at an investment worth $1,087.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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