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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

3 Unpopular Stocks with Open Questions

RVLV Cover Image

Wall Street’s bearish price targets for the stocks in this article signal serious concerns. Such forecasts are uncommon in an industry where maintaining cordial corporate relationships often trumps delivering the hard truth.

Accurately determining a company’s long-term prospects isn’t easy, especially when sentiment is weak. That’s where StockStory comes in - to help you find attractive investment candidates backed by unbiased research. Keeping that in mind, here are three stocks where the outlook is warranted and some alternatives with better fundamentals.

Revolve (RVLV)

Consensus Price Target: $22.93 (7.8% implied return)

Launched in 2003 by software engineers Michael Mente and Mike Karanikolas, Revolve (NASDAQ: RVLV) is a fashion retailer leveraging social media and a community of fashion influencers to drive its merchandising strategy.

Why Do We Pass on RVLV?

  1. Competition may be pulling attention away from its platform as its 7.4% average growth in active customers was choppy
  2. Demand has fallen off a cliff over the last two years as its average revenue per buyer fell by 4% annually while it struggled to expand its customer base
  3. Performance over the past three years shows its incremental sales were much less profitable, as its earnings per share fell by 18.5% annually

Revolve is trading at $21.27 per share, or 19.6x forward EV/EBITDA. Dive into our free research report to see why there are better opportunities than RVLV.

GoPro (GPRO)

Consensus Price Target: $0.99 (-25.9% implied return)

Known for sponsoring extreme athletes, GoPro (NASDAQ: GPRO) is a camera company known for its POV videos and editing software.

Why Should You Dump GPRO?

  1. Sales tumbled by 6.1% annually over the last five years, showing consumer trends are working against its favor
  2. Diminishing returns on capital from an already low starting point show that neither management’s prior nor current bets are going as planned
  3. Depletion of cash reserves could lead to a fundraising event that triggers shareholder dilution

GoPro’s stock price of $1.33 implies a valuation ratio of 20x forward P/E. Read our free research report to see why you should think twice about including GPRO in your portfolio.

PepsiCo (PEP)

Consensus Price Target: $152.65 (6.1% implied return)

With a history that goes back more than a century, PepsiCo (NASDAQ: PEP) is a household name in food and beverages today and best known for its flagship soda.

Why Are We Cautious About PEP?

  1. Shrinking unit sales over the past two years indicate demand is soft and that the company may need to revise its product strategy
  2. Estimated sales growth of 3.1% for the next 12 months is soft and implies weaker demand
  3. Efficiency has decreased over the last year as its operating margin fell by 2.1 percentage points

At $143.92 per share, PepsiCo trades at 17.8x forward P/E. Check out our free in-depth research report to learn more about why PEP doesn’t pass our bar.

Stocks We Like More

When Trump unveiled his aggressive tariff plan in April 2024, markets tanked as investors feared a full-blown trade war. But those who panicked and sold missed the subsequent rebound that’s already erased most losses.

Don’t let fear keep you from great opportunities and take a look at Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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