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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
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  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Why Kura Sushi (KRUS) Stock Is Nosediving

KRUS Cover Image

What Happened?

Shares of sushi restaurant chain Kura Sushi (NASDAQ: KRUS) fell 11.6% in the afternoon session after its fiscal third-quarter earnings report revealed a concerning drop in customer traffic. While the technology-enabled Japanese restaurant chain reported a profit of $0.05 per share, reversing a loss from the prior year, and revenue of $74 million that topped analyst expectations, investors focused on a key underlying metric. 

Comparable restaurant sales, a crucial indicator of a restaurant's health that looks at sales at locations open for at least a year, fell by 2.1%. This decline was driven by a 2.9% drop in guest traffic, which overshadowed a 0.8% benefit from higher prices and product mix. 

Although the company's total sales grew 17.3% year-over-year, this was primarily due to the opening of new restaurants. The decline in traffic at existing locations suggests potential challenges in attracting and retaining customers. 

Furthermore, restaurant-level operating profit margin decreased from 20% to 18.2%, pressured by increased labor expenses and other costs.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Kura Sushi? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Kura Sushi’s shares are extremely volatile and have had 53 moves greater than 5% over the last year. But moves this big are rare even for Kura Sushi and indicate this news significantly impacted the market’s perception of the business.

Kura Sushi is down 21% since the beginning of the year, and at $75.75 per share, it is trading 29.2% below its 52-week high of $106.92 from November 2024. Investors who bought $1,000 worth of Kura Sushi’s shares 5 years ago would now be looking at an investment worth $5,857.

Do you want to know what moves the business you care about? Add them to your StockStory watchlist and every time a stock significantly moves, we provide you with a timely explanation straight to your inbox. It’s free and will only take you a second.

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