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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
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  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Brady (BRC) Stock Trades Up, Here Is Why

BRC Cover Image

What Happened?

Shares of identification solutions manufacturer Brady (NYSE: BRC) jumped 3.2% in the afternoon session after Federal Reserve Chairman Jerome Powell signaled a possible cut in interest rates. The broader market surged after Federal Reserve Chairman Jerome Powell, speaking at an economic symposium, indicated that a downward adjustment in the Fed's benchmark rate may be warranted. Powell cited a notable slowdown in job growth as a key factor influencing this potential policy shift. While he did not commit to a cut at the next meeting in September, his dovish tone was enough to spark widespread optimism among investors. The Dow Jones Industrial Average jumped by as much as 900 points, or about 2%, reaching a record high, with the S&P 500 and Nasdaq Composite also posting significant gains.

After the initial pop the shares cooled down to $76.34, up 3.2% from previous close.

Is now the time to buy Brady? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Brady’s shares are not very volatile and have only had 5 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 3 months ago when the stock dropped 5.4% on the news that the company reported disappointing first quarter results: Its revenue slightly missed and its full-year EPS guidance fell slightly short of Wall Street's estimates. Management also noted that the tariff situation was likely to create uncertainty, suggesting it could be a significant headwind for the business. Overall, this was a weaker quarter.

Brady is up 3.8% since the beginning of the year, and at $76.34 per share, it is trading close to its 52-week high of $76.81 from November 2024. Investors who bought $1,000 worth of Brady’s shares 5 years ago would now be looking at an investment worth $1,605.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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