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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Playdigo and BIGO Ads Scale AI-Powered Programmatic Advertising, Driving 486% Revenue Growth, 93% sRCPM Improvement, and 152% Impressions Growth Through Transparent Collaboration

By: Zexprwire

San Francisco, Ca, 23rd August 2025, ZEX PR WIREPlaydigo, a leading AI driven programmatic advertising platform, and BIGO Ads have delivered standout performance results in a recent case study, showcasing the power of collaborative innovation and format expansion.

Key Results in Under Five Months

  • Revenue Growth: 486% increase

  • sRCPM Improvement: 93% uplift

  • Impressions Growth: 152% gain

  • Requests Volume Growth: 9% increase

Strategy for Success
Playdigo and BIGO Ads drove results by refining bidstream parameters, reducing delivery friction, and expanding ad formats, including the addition of native supply. Regular performance reviews and continuous algorithm optimization supported transparency, alignment on revenue pacing, and accelerated monetization across video and display inventory.

“We’ve truly enjoyed working with Playdigo. As two AI-powered companies, our collaboration has been smooth and efficient. Together, we’ve helped developers unlock greater revenue potential while enabling advertisers to access more accurate and valuable exposure. Looking forward to further cooperation!” said Eden Liu, Head of Global Business at BIGO Ads.

“At Playdigo, I couldn’t be more thrilled with the synergy we’ve found with BIGO Ads,” said Daniel Ehevich, CEO of Playdigo. “Our shared AI-first mindset and mutual dedication to transparency have unlocked dramatic monetization gains. This is exactly the kind of partnership we strive for—where innovation, performance, and openness align.”

About Playdigo
Playdigo, founded in 2019 and headquartered in San Francisco, is a world class AI-powered programmatic advertising company specializing in mobile, CTV, and cross-channel performance marketing. The company combines best in class DSP and SSP solutions into one streamlined ecosystem, helping advertisers maximize ROI while enabling publishers to scale monetization. With a focus on transparency, efficiency, and measurable results, Playdigo delivers campaigns that perform across the world’s most competitive digital environments.

For more information or to request a demo, visit playdigo.com or email hello@playdigo.com .

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