The Door & Viewpoint Creative Partner to Develop Strategy and Digital Content For Leary Firefighters Foundation's International Firefighters Day Broadcast
By:
Dolphin Entertainment via
AccessWire
May 04, 2021 at 17:55 PM EDT
Event recognizes firefighters and launches the foundation's virtual training video series with the largest fire training exercise in NYC NEW YORK, NY / ACCESSWIRE / May 4, 2021 / PR powerhouse The Door and award-winning content production house Viewpoint Creative, wholly-owned subsidiaries of Dolphin Entertainment, Inc. (NASDAQ: DLPN), have teamed up with the Leary Firefighters Foundation to celebrate International Firefighters Day. Honoring firefighters across the country, the Leary Firefighters Foundation held a digital broadcast for foundation donors and firefighters nationwide, celebrating International Firefighters Day on Tuesday, May 4. The Door's team built out the International Firefighters Day campaign strategy that sought to thank firefighters and strategically launch the announcement of the Foundation's Virtual Training series. "Our primary goal is to connect and grow a strong community between fire departments and the public, ultimately driving awareness and support for the foundation. Our digital marketing campaigns have assisted in creating a greater sense of gratitude towards first responders, all while growing LFF's social presence," says Brittany Resnick, Executive Director of Social Media at The Door. Viewpoint Creative developed and executed the roll-in video content for the broadcast, including videos from celebrities supporting the foundation, grantees thanking the organization for their grants, additional LFF board members speaking about the importance of the foundation, as well as the pinnacle of the evening, the premiere of the first video in the LFF Virtual Training series; MOAD - Mother of All Drills. This twelve-minute piece gives the viewer an up-close seat in the middle of New York City's largest fire drill. Using six ground & roof cameras, six go-pros, five fire-proof bullet-cams and two drones, Viewpoint Creative captured the drill from start to finish. Per David Shilale, Viewpoint's Director and Executive Producer, "This was not a 'fake' CGI production. It was real, with real fire, real situations and New York's best firefighters. Our job was to capture the controlled chaos and create a video that will teach and benefit firefighters when they watch." The foundation's founder, Denis Leary, commented on the importance of the new Virtual Training Series initiative: "This training series will allow firefighters all across the country, and the world, to learn from fellow firefighters and their departments. They will learn techniques, operations and protocols that they may otherwise not have access to, enabling them to be better prepared as they head into a situation, ultimately keeping themselves and the public safer." The event included LFF Board member Rachael Ray and Leary remotely cooking with firefighters throughout the broadcast. It also included videos from celebrity friendlies, other LFF Board members, foundation grantee recipients and the first of many training videos, launching the Foundation's Virtual Training series. This is the second collaboration between LFF, The Door and Viewpoint Creative, with the first being the award-winning short documentary series The Worcester 6: Heroes Remembered. The five episode series honored the six Worcester Firefighters lost during the 1999 Cold Storage Fire, one being Leary's cousin, Firefighter Jerry Lucey, and a second, a childhood friend, Lt. Tommy Spencer. About The Door About Viewpoint Creative About Dolphin Entertainment About Leary Firefighter Foundation This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements may address, among other things, Dolphin Entertainment Inc.'s offering of common stock as well as expected financial and operational results and the related assumptions underlying its expected results. These forward-looking statements are distinguished by the use of words such as "will," "would," "anticipate," "expect," "believe," "designed," "plan," or "intend," the negative of these terms, and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, Dolphin Entertainment's actual results may differ materially from the results discussed in its forward-looking statements. Dolphin Entertainment's forward-looking statements contained herein speak only as of the date of this press release. Factors or events Dolphin Entertainment cannot predict, including those described in the risk factors contained in its filings with the Securities and Exchange Commission, may cause its actual results to differ from those expressed in forward-looking statements. Although Dolphin Entertainment believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved, and Dolphin Entertainment undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events, or otherwise, except as required by applicable law. CONTACT SOURCE: Dolphin Entertainment View source version on accesswire.com: https://www.accesswire.com/644631/The-Door-Viewpoint-Creative-Partner-to-Develop-Strategy-and-Digital-Content-For-Leary-Firefighters-Foundations-International-Firefighters-Day-Broadcast More NewsView More
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