Four Recently Activated Campaigns Has Quickly Established Almost $1 Million in Revenue with Future Pipeline Momentum Growing Quickly

World Building Campaigns Leverage GameSquare's Creative and Marketing Capabilities

FRISCO, TX / ACCESSWIRE / August 17, 2023 / GameSquare Holdings, Inc. ("GameSquare", or the "Company") (NASDAQ: GAME)(TSXV:GAME) today announced the success of four substantial contracts to build and develop marketing campaigns surrounding custom worlds for brands in popular gaming titles such as Fortnite and Roblox, including two recent wins with prominent blue-chip global brands. These contracts highlight growing demand for large brands to engage with gaming audiences by creating custom gaming worlds. The successful campaigns reflect GameSquare's ability to create a seamless bridge between brands and gamers by offering a unique platform for interactive brand experiences in the digital world.

With a keen understanding of gaming community trends and a commitment to innovation, GameSquare is well-equipped to create captivating worlds that connect with youth culture audiences. GameSquare provides end-to-end solutions including conceptualization and development of the gaming worlds, along with the campaign strategy, execution and amplification through the marketing services offered by the GameSquare's subsidiaries.

"Our recent successes underscore our dedication to pushing the boundaries of cutting-edge creativity and technology in the gaming industry," said Justin Kenna, CEO of GameSquare. "We're excited to continue delivering immersive gaming experiences for leading global brands that effectively engage the community and amplify brand presence amongst youth culture audiences."

About GameSquare Holdings, Inc.
GameSquare is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GAME's end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, USA, Code Red Esports Ltd., a UK based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform.

For more information, visit www.gamesquare.com.

Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, the expected terms of the Debenture and the completion of the Offering. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as a guarantee, assurance or definitive statement of fact or probability. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. These risk factors are not intended to represent a complete list of the factors that could affect the Offering or the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: IR@gamesquare.com

Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.