Entrepreneurial Grit: How Morgan Hoogvelt is Changing Lives Through Innovation and Service

August 15, 2024 at 08:00 AM EDT

When Morgan Hoogvelt noticed a big problem in delivery services during his time at a previous company, he had no idea it would lead to his next big venture. But as the world was turned upside down by COVID-19, that gap in the market became impossible to ignore. Hospitals were struggling, nursing homes were in crisis, and people who depended on deliveries were left in the lurch. Most folks saw chaos, but Hoogvelt saw a chance to make a real difference.

That’s how Gohfr was born – an on-demand delivery platform that aimed to fix what traditional couriers couldn’t. While other businesses were pulling back, Gohfr stepped up to the plate. It wasn’t just about making money; it was about lending a hand when people needed it most.

Hoogvelt’s journey to this point is pretty remarkable. Fresh out of high school in ’95, he joined the Navy and spent nearly eight years on an aircraft carrier. That experience gave him a work ethic you can’t shake and the kind of grit you need to make it as an entrepreneur.

After his military service, Hoogvelt bounced around a bit. He tried his hand at finance in Florida, then found his groove in recruitment, especially helping fellow vets land corporate gigs. But life has a way of throwing curveballs, and when he lost his job at a radio station right as his wife was expecting, Hoogvelt had to think on his feet. That’s when he launched Morgan Human Capital Management in 2013, proving he could roll with the punches and come out swinging.

Throughout the chat, Hoogvelt kept coming back to his dad – an immigrant who built a successful construction business from scratch. The old man didn’t preach; he showed by example. Whether it was earning a client’s trust or putting in the extra hours, those silent lessons stuck with Hoogvelt and shaped how he runs his own show.

Now, you might think someone running two companies doesn’t have time to breathe, but Hoogvelt’s all about balance. He makes time for family visits, squeezes in rounds of golf, and even hits the shooting range. It’s not just about blowing off steam; it’s about staying connected and recharging the batteries.

Looking ahead, Hoogvelt’s got big plans. There’s talk of a podcast in the works, which should be interesting given all he’s learned along the way. As Marco Salinas put it, the guy’s got some serious insights to share.

In the end, Hoogvelt’s story is all about rolling with the punches and finding ways to help others while building something meaningful. He’s not just running businesses; he’s building bridges and making life a little easier for folks who need it most.

Connect with Morgan on LinkedIn and visit his websites at morganhcm.com and Gohfr.com.

Sponsored by: Pina Colada Media Podcast Production

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Entrepreneurial Grit: How Morgan Hoogvelt is Changing Lives Through Innovation and Service

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