Ascent Dealer Services, a nationally recognized leader in finance and insurance (F&I) solutions for automotive dealerships, proudly announces the appointment of James Mercer as Vice President of Sales. The company’s expansion reflects a growing demand for innovative F&I services across the United States, and Mercer will lead the sales and acquisition division to further accelerate growth.

James Mercer, an automotive F&I veteran with nearly 20 years of experience, is known for his excellence in sales leadership, dealership development, and agent success training. Prior to joining Ascent, he served as Divisional Sales Director at Protective, one of the largest automotive insurance companies in the U.S., where he led operations in the Western region for the automotive agent channel.

“James’s track record of driving results and building strong client relationships makes him the perfect leader for this next phase of Ascent’s growth,” said Adam Marburger, CEO of Ascent Dealer Services. “His experience and passion for performance align perfectly with our mission to deliver cutting-edge F&I solutions that empower dealers nationwide.”

Mercer began his career at Protective in 2006 as an Account Executive and quickly rose through leadership roles, including Trainer, National Trainer, Regional Manager, and Regional Vice President. His unique ability to scale sales operations and mentor high-performing teams will be a key asset to Ascent’s continued success.

“I’m honored to join Ascent Dealer Services at such an exciting time,” said James Mercer. “The company’s innovative culture and dealer-first mindset are unmatched. I’m excited to collaborate with the team to drive performance, grow partnerships, and deliver real value to clients.”

For more information about Ascent Dealer Services, visit www.ascentdealerservices.com.

About Ascent Dealer Services

Ascent Dealer Services provides comprehensive finance and insurance (F&I) solutions to automotive dealerships across the U.S. With a focus on profitability, compliance, and customer experience, Ascent delivers customized products, training, and support to help dealerships thrive in a competitive market.