Ignite Humanity and Alchemy of Ride are celebrating three years of partnership that fuse endurance, art, and purpose into a single movement. From 5,000 km across Canada to an upcoming 8,000 km world-record tandem ride from Cabo San Lucas to North Pole, Alaska, Lady JB Owen and Peter Giesin have carried the Alchemy of Ride jersey—designed by artist-athlete Lynne Harrison—as both performance gear and a symbol of Canadian creativity.Together, the two organizations have turned cycling into a canvas for storytelling and social impact. Each journey raises funds for Inspiration Classrooms, eco-friendly schools built in underserved communities, while showcasing how art and endurance can unite people across continents. Rooted in Canmore, Alberta, and reaching audiences worldwide, the partnership embodies a shared mission: to ignite humanity through movement, artistry, and compassion.

Ignite Humanity, the global movement to unite and uplift humanity through storytelling, is proud to announce its continued partnership with Alchemy of Ride, the Canmore-based cycling gear company known for its craftsmanship, creativity, and commitment to Canadian cycling culture.

For the past three years, Lady JB Owen and her husband, Peter Giesin, founders of Ignite Humanity, have embarked on some of the most ambitious tandem cycling expeditions in North America. Together they have pedaled thousands of kilometers, 5,000 km across Canada in 2020, 6,500 km through Alaska in 2021, and now a breathtaking 8,000 km journey from Cabo San Lucas, Mexico to North Pole, Alaska in 2025. At every stage, Alchemy of Ride has been alongside them, not only as a gear sponsor but as a symbol of Canadian innovation and artistry.

A Jersey That Tells a Story

The heart of this partnership is captured in the iconic jersey designed by renowned artist and athlete, Lynne Harrison. With its bold, expressive imagery and deep sense of pride, the jersey has become more than just performance gear; it beautifully reflects the majesty of the Rockies, the spirit of adventure, and the artistry of sports culture.

As Lynne explains, “Alchemy of Ride was born out of my love for cycling and art. Frustrated by the lack of colorful, expressive cycling apparel, I decided to combine my paintings with performance gear. My first collection of jerseys sold out in a week, and soon after, Alchemy of Ride grew into a global brand. Today, the company designs vibrant ski, bike, and surf apparel for athletes worldwide, bringing art, sport, and self-expression together in motion.”

For Lady JB and Peter, wearing the jersey became a ritual of pride and connection. Every time they pulled it on, it was a reminder that their rides were not just personal feats of endurance but symbolic acts, cycling to ignite humanity, to inspire others, and to raise awareness for building Inspiration Classrooms in underserved communities around the world.

Three Years, Three Epic Journeys

Since 2020, the couple’s partnership with Alchemy of Ride has accompanied them through some of the most challenging terrain in North America.
2022 — From Red Deer to Ottawa, 5,000 km to raise funds for children’s education.
2023 — A 6,500 km ride across Alaska and back into Canada, braving mountain passes and untamed wilderness.
2025 — A world-record-seeking *8,000 km tandem ride* from Cabo San Lucas to North Pole, Alaska, with a staggering *93,000 meters of elevation gain*.

Each expedition carried not only the grit of endurance cycling but also the visual presence of the Alchemy of Ride jersey, photographed and shared in global media, livestreams, and on social platforms, followed by thousands.

Voices of Partnership

“Partnership is about alignment,” said Lady JB Owen, CEO of Ignite Publishing and founder of Ignite Humanity. “Alchemy of Ride has aligned with us in such a heartfelt way. They didn’t just put a logo on a jersey; they gave us a piece of Canadian artistry to carry across the continent. Every kilometer we rode was stitched with their belief in us and their belief in humanity.”

Alchemy of Ride founder, Lynne Harrirson, echoed the sentiment: “Giving back is the cradle of our humanity. Ignite is sparking humanity into coalescing this across the Americas.”

Beyond the Ride: Cycling to Ignite Humanity

The couple’s cycling expeditions are part of Cyclerama 2025: A Journey of Endurance and Inspiration, a 80-day, 8,000 km tandem ride designed to raise funds for Inspiration Classrooms, eco-friendly learning spaces built from recycled plastic and solar-powered innovation. Each classroom costs just $35,000 to build and can be constructed in 11–15 days, bringing education and literacy to communities that need it most.

“We cycle to ignite humanity,” explained Peter Giesin. “Every pedal stroke is a reminder that small actions can add up to something extraordinary. Our jerseys, our bikes, and our rides become storytelling tools, showing that when people come together, we can achieve the impossible.”

Through their rides, Lady JB and Peter are also working to set Guinness World Records for tandem cycling endurance, amplifying their message of resilience, teamwork, and shared leadership.

A Marriage of Art, Endurance, and Community

What makes this partnership unique is the marriage of artistry and endurance. Cycling jerseys are often about performance metrics, lightweight fabrics, aerodynamics, and sweat-wicking design. While Alchemy of Ride meets and exceeds these standards, their work with Lynne Harrison elevates cycling apparel into wearable art.

“Art has the power to move people, and cycling moves us—literally,” Lady JB said. “Wearing Lynn’s artwork has been like carrying a piece of Canadian spirit on every road we’ve traveled. From the deserts of Mexico to the glaciers of Alaska, that jersey has been a conversation starter, a point of pride, and a symbol of what it means to ride for something bigger than yourself.”

Global Visibility, Local Roots

Though their rides span the continent, the roots of this partnership are firmly planted in Canmore, Alberta, a town nestled in the Rockies where cycling culture thrives and artistry meets adventure. Alchemy of Ride has grown into a brand that celebrates both local identity and global impact, making it a perfect fit for Ignite Humanity’s mission.

By supporting Lady JB and Peter, Alchemy of Ride has amplified their message to audiences across Canada, the United States, and Mexico, showing how a Canadian company can help spark global change.

About Alchemy of Ride

Alchemy of Ride is a Canadian cycling gear company based in Canmore, Alberta. Dedicated to blending performance, artistry, and Canadian culture, Alchemy of Ride creates jerseys and gear that celebrate the transformative power of cycling. With designs by Canadian artists like Lynne Harrison, their apparel is recognized for its originality, creativity, and craftsmanship.

Website: https://alchemyofride.org/

About Ignite Humanity

Ignite Humanity, founded by Lady JB Owen and Peter Giesin, is a global movement dedicated to building 10,000 Inspiration Classrooms worldwide. Through storytelling, publishing, media, and endurance events like Cyclerama 2025, Ignite Humanity aims to raise consciousness, promote literacy, and connect people through acts of perseverance, compassion, and collective action.

Media Contact for Ignite Humanity

Lady JB Owen – Chief Humanity Officer
Email: info@igniteyou.life
Website: www.igniteyou.life⁩

Media Contact

Organization: Ignite You

Contact Person: Lady JB Owen

Website: https://www.igniteyou.life

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Country:Canada

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Pedaling Possibility Ignite Humanity Partners with Alchemy of Ride to Celebrate Three Years of Cycling Endurance Artistry and Canadian Spirit

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