Singapore-based company leverages Australia’s leading marketing talent platform to accelerate regional expansion with cost-effective expert team

Singapore/Sydney, Australia – 21 October, 2025 – PURPLEANDPURE Pte Ltd, a Singapore-based company that provides sustainability driven gifting and merchandizing options, has signed a strategic partnership with Zavops, Australia’s premier marketing talent platform, to build a comprehensive fractional marketing team that will drive accelerated growth in Singapore and spearhead the company’s expansion into the Indian market.

The collaboration represents a new approach to international market expansion, where PURPLEANDPURE is leveraging Zavops’ curated pool of marketing experts to build a complete marketing operation without the significant overhead of full-time hires. The fractional marketing team encompasses different marketing skills and roles required to run a fully functional marketing and communications function..

“As we prepared for our next growth phase in Singapore and evaluated expansion into India, we realized we needed specialized marketing expertise across multiple channels,” said Ankita Jain, Founder at PURPLEANDPURE. “Zavops provided us with something traditional agencies and freelance platforms couldn’t – a cohesive team of specialists who have work experience of Southeast Asian and South Asian markets and can work together as one team to give shape to our aspirations”

Comprehensive Marketing Team Structure

Through Zavops’ platform, PURPLEANDPURE has assembled a fractional marketing team that includes:

• Marketing Strategy Lead for overall direction and market entry planning
• Performance Marketing Specialist focusing on paid acquisition across Google and Meta platforms
• PPC Expert optimizing search and display campaigns for both markets
• Retention Marketing Manager developing customer lifecycle and loyalty programs
• Email Marketing Specialist creating automated nurture sequences and campaigns
• WhatsApp Marketing Expert leveraging popular messaging platforms in target regions
• Marketing Operations Manager ensuring seamless tool integration and workflow optimization

This integrated approach allows PURPLEANDPURE to execute sophisticated marketing campaigns across multiple channels while maintaining the agility and cost structure of a lean startup.

Strategic Market Expansion

The partnership comes as PURPLEANDPURE prepares for significant market expansion, with Singapore serving as the foundation for broader Southeast Asian growth and India representing a major new market opportunity. The fractional team model enables the company to adapt marketing strategies for different cultural contexts and regulatory environments without building separate in-house teams.

“The traditional approach would have required us to hire 6-8 full-time marketing professionals at a cost exceeding $300,000 annually, plus months of recruitment and onboarding,” explained Ankita Jain. “With Zavops, we’re accessing the same level of expertise at roughly 40% of that cost, with the flexibility to adjust our team composition as we learn and grow in new markets.”

Platform Innovation in Action

The partnership demonstrates the growing trend toward fractional talent solutions in the Asia-Pacific region, where companies are increasingly seeking flexible alternatives to traditional hiring models. Zavops’ platform technology enables seamless collaboration between fractional team members while providing PURPLEANDPURE with unified reporting and team management.

“PURPLEANDPURE’s success illustrates exactly why we built Zavops,” said Rohaan Kaul, Founder of Zavops. “Growing companies shouldn’t have to choose between expensive full-time hires and fragmented freelancer management. Our platform enables them to build world-class marketing teams that can execute at enterprise level while maintaining startup economics.”

Market Impact and Future Plans

The collaboration is expected to accelerate PURPLEANDPURE’s growth trajectory significantly, with the company targeting 100% growth over the next 12 months. The success of this partnership may serve as a model for other Singapore and Australian companies looking to expand across the region.

Both companies plan to share performance metrics and best practices from the partnership to help other businesses understand the potential of fractional marketing team models for international expansion.

About PURPLEANDPURE Pte Ltd

PURPLEANDPURE Pte Ltd is a Singapore-based company founded by Ankita Jain trying to build a big social impact through small steps. Founded in 2022, the company is trying to bring about a change in reducing landfills and enhancing ocean conservation by fostering a strategic shift to sustainable gifting and merchandizing. 

For more information about PURPLEANDPURE, visit https://purepleandpure.com.

About Zavops

Zavops is an online platform that connects brands with top-tier marketing talent. Based in New South Wales, Australia, the company specializes in matching startups and fast-growth companies with experienced marketing professionals including fractional executives, specialists, and consultants. Founded by Rohaan Kaul, Zavops has helped over 150 companies build scalable marketing teams without the overhead of full-time hires.

For more information about Zavops, visit https://zavops.com

Media Contact

Organization: Zavops Pty Ltd

Contact Person: Rohaan Kaul

Website: https://zavops.com

Email:
rohaan@zavops.com

Contact Number: +61282792715

Address:2-4 Lodge Street

City: Hornsby

State: NSW

Country:Australia

Release id:35830

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PURPLEANDPURE Partners with Zavops to Build Fractional Marketing Team for Singapore Growth and India Market Entry

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