Linyi Mall is a remarkable achievement of the Yimeng people. Starting from the “Xijiao Greenhouse” with nothing but hard work, Linyi Mall has developed into a trillion-yuan market over 45 years, becoming a shining symbol of China’s market cities and logistics hubs, and a strategic support for the national unified market construction.

In recent years, Linyi Mall has made steady progress in information technology, digitization, and intelligence. Last year, Linyi Mall actively implemented the leading strategy for commerce and logistics, accelerating the construction of the “Four Malls.” The transformation and upgrade of the mall yielded impressive results: the annual market transaction volume reached 660.478 billion yuan, a year-on-year increase of 7.8%; the total logistics volume was 1,007.436 billion yuan, up 7.9%.

Mr. Song, a resident of Lanshan District, recently expressed his satisfaction with the cloud business chain platform, saying, “This platform is very suitable for us ordinary folks. It offers a wide variety of products at low prices, and I always find what I need while browsing.”

The cloud business chain platform, developed by Shandong Haoduobao Supply Chain Co., Ltd., is a successful practice in promoting the new Minghui model and aiding digital mall construction. The platform has moved over 30,000 products online, creating a supply chain system that integrates online transactions, inventory management, and warehousing.

Represented by the cloud business chain platform, Linyi Mall is making significant strides in digitalization, with multiple billion-yuan digital platform projects flourishing. The Chinamarket digital commerce comprehensive service platform 1.0 version has launched, housing over 500 merchants and collecting 30,000 products; the Linyi trade and logistics big data platform has registered over 5,000 cargo owners and 20,000 vehicles; 20 platform enterprises under the new Minghui model have achieved a transaction volume of 36 billion yuan; the “Yilian Tong” invoice platform is directly connected to the Shanghai Invoice Exchange; and 58 e-commerce parks have been established, with the 1688 platform achieving a transaction volume of 10.2 billion yuan, and platforms like Kuaishou and Douyin reaching 21 billion yuan, all ranking first in the province.

This year, Linyi Mall continues to emphasize the digital mall as a strategic high point, promoting the Linyi trade and logistics big data platform to become a pilot unit for “Linyi Public Data Operations” and a receiving unit for “national logistics data open interconnection pilot projects,” aiming to become a national distribution hub for goods and strive to create a national demonstration zone for commerce and trade circulation.

In the context of economic globalization, the development of the invoice market provides new avenues for solving financing difficulties faced by small and micro enterprises. Leveraging its position as the largest small-value invoice distribution center in the country, Linyi Mall is piloting the establishment of invoice management systems for Linyi state-owned assets, Linyi manufacturing, and Linyi Mall itself, providing 16 billion yuan in inclusive supply chain financial services to 10,000 small and micro enterprises, and striving to build a “national demonstration zone for supply chain invoice ecological construction.”