CAVA Brings Status Matching to the Table as an Industry First — Because Mediterranean Means More Rewards for CAVA Loyalty Members
By:
CAVA Group, Inc. via
Business Wire
October 09, 2025 at 09:00 AM EDT
With elevated rewards levels and unrivaled status matching, CAVA delivers more ways to enjoy bold Mediterranean flavor and perks beginning October 6, 2025. CAVA, the category-defining Mediterranean fast-casual restaurant brand, today announced the rollout of its enhanced loyalty program, a reimagined version of its CAVA Rewards program that introduces three new status levels, Sea, Sand, and Sun, designed to reward and surprise its loyal guests. The new program goes live this week on the CAVA updated app and web experience. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251009349798/en/ ![]() CAVA Rewards Status Match With the new loyalty program, CAVA rewards members can earn points on eligible purchases (tracked in the CAVA App and on cava.com), unlocking one of three annual status levels based on points accrued within the calendar year. Once a member qualifies, they keep that tier for the remainder of the year and the next calendar year. Three Mediterranean-Inspired Levels Built for our Guests
In the spirit of its Mediterranean warmth and generosity ethos, CAVA will be taking a page from the travel and hospitality industry’s book by offering a first-of-its-kind Status Matching Program for the restaurant industry, open from Monday, October 13 through Sunday, November 23. During this period, CAVA rewards members who hold status in select loyalty programs across industries (airlines, hotels, cruises, retail/beauty, and other restaurant brands) will be eligible to be matched into Sand or Sun for the balance of 2025. While enjoying their matched status, members will earn points quicker that count toward their 2026 level, giving them a head start on unlocking a higher level. When statuses reset at the start of 2026, all points earned in 2025, including during the Status Match period, will determine their new rewards level, offering the chance to begin the year already elevated.
“As someone who has always loved the thrill of a strong loyalty program through tracking status, unlocking perks, and feeling at home with certain brands, I couldn’t be more excited to bring that same sentiment to CAVA,” said Andy Rebhun, CAVA’s Chief Experience Officer. “Great hospitality creates loyalists, and we’re proud to have so many at CAVA already. With our revamped loyalty program, we’re borrowing the best of travel and hospitality, and introducing it to an untapped industry: fast-casual dining.” Start earning today:
About CAVA CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across gender lines, age groups, and income levels and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers’ desires to engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth. View source version on businesswire.com: https://www.businesswire.com/news/home/20251009349798/en/ ContactsMore NewsView More
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