Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers

By: Upland Software Inc. via Business Wire

February 11, 2025 at 10:51 AM EST

Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced a massive leap forward in Upland Adestra’s data-driven analytics with the launch of Audiences. The new capabilities bring the power of ‘train of thought’ analytics to email marketers and email data analysts, enabling them to build greater intelligence and maximize campaign performance.

“We’re committed to driving revenue for marketers by empowering them to turn data-driven decisions into actionable insights,” said Shawna Weaver, Senior Vice President and General Manager of Audience Engagement solutions at Upland Software. “Adestra users can now unlock untapped opportunities within their customer data, all within one product, giving marketers valuable insights to drive success and allowing them to focus on generating more demand, while driving revenue growth.”

Building on Adestra’s strong legacy of email marketing and deliverability expertise, its new cutting-edge data capabilities prompt marketing and data professionals to answer critical questions around who their best customers are, exploring new audience segments, motivating prospects, increasing subscribers, and lead engagement. Adestra’s Audiences includes the following capabilities:

Identify Key Segments: Visualize, identify, and target meaningful segments – using drag and drop charts, tables, and Venn diagrams – for precisely tailored, relevant campaigns that drive high engagement and conversion rates.
Uncover Critical Buying Patterns: Build a strategic view by analyzing customer touchpoints to discover what key behaviors, characteristics, or factors are displayed in driving customer retention and loyalty.
Explore Actionable Insights: Rather than follow a predefined path, explore and ask a series of questions within your data for ultra-personalization or future trend prediction to continuously optimize email campaigns.
Maximize ROI: Allocate campaign resources more efficiently and yield the highest possible ROI by using derived data to give your messages the winning edge in a crowded inbox.

“I found the new Adestra Audiences capabilities mind blowing. We have clients who use anywhere between four to 50 different core tables for plugging in different types of data,” said Sidney Ushurhe, Email Specialist at more2. “Audiences collates it all into one section, allowing us to query it in one go. The overlapping Venn diagram looked amazing. You can now target the customer in a specific segment with ease.”

Now supercharged with data-driven capabilities, Adestra’s Audiences delivers unmatched intelligence and razor-sharp targeting precision for Adestra customers. Empowering marketers with groundbreaking features for data exploration, visualization and audience creation, the features maximize sales potential with high-performing, ultra-targeted campaigns. This significantly elevates marketing efficiency with enhanced email and data collaboration.

Adestra’s Audiences significantly enriches the way businesses connect with their audience. Learn more about these new capabilities here.

About Upland Software

Upland Software Inc. enables global businesses to work smarter with over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value. Our solutions offer many integrated AI capabilities and cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more. Upland's powerful cloud products are trusted by more than 10,000 global customers. Learn how Upland helps businesses achieve outcomes that matter at www.uplandsoftware.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250211608845/en/

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Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers

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