Channel program recognized for strength of global program focused on partner growth and profitability

Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam^®, today announced that CRN^®, a brand of The Channel Company, has selected Object First for inclusion in the 2025 CRN Partner Program Guide. This annual guide is an essential resource for solution providers seeking vendor partner programs that match their business goals and deliver high partner value.

Object First’s global partner ecosystem expanded significantly in 2024, with a 262% increase in transacting partners year-over-year compared to 2023. Over the past year, Object First launched a global partner portal providing access to deal registration, marketing development funds, partner rewards, and training. The company also introduced enhanced partner tiers to provide more growth incentives to partners, along with a Hands-On Lab program that gives partners and customers the opportunity to explore the power of Ootbi with Veeam Data Platform.

In 2025, Object First will continue to introduce product innovations to help drive channel growth, including the expansion of the Ootbi line to bring true immutability to everyone, from small businesses to large enterprises. Interested partners can join the ‘Immutability for Everyone’ live event on April 2, 2025, at 11 AM EDT.

“Object First is a 100% channel company, and our partners are an essential part of our team,” said Harry Kurland, Head of Americas Sales, who was recently named to CRN’s 2025 Channel Chiefs list. “We provide training, resources, and support they need to succeed, making it easy and profitable to work with Object First.”

For the 2025 Partner Program Guide, the CRN research team evaluated vendors based on program requirements and offerings such as partner training and education, pre and post-sales support, marketing programs and resources, technical support, and communication.

“Being featured on the 2025 CRN Partner Program Guide highlights the dedication these technology vendors have to evolve with solution providers, driving innovation, and supporting mutual success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This annual project empowers solution providers to identify vendors that are committed to enhancing their partner programs and meeting the always-changing business needs of the channel and end customers. The guide provides deep insight into the distinctive value of each partner program so solution providers can make strategic partnership decisions with confidence.”

The 2025 Partner Program Guide will be spotlighted in the April 2025 issue of CRN and published online at www.CRN.com/PPG beginning March 24, 2025.

To learn more about Object First, please visit objectfirst.com and follow them on LinkedIn and Instagram.

About Object First

Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam^® customers. The appliance can be racked, stacked, and powered in 15 minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First.

About The Channel Company

The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

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© 2025 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.

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