Ordergroove Combines the Power of Flexible Promotions with A/B Testing to Help Brands Drive Up to 54% More Recurring Revenue

April 11, 2025 at 10:00 AM EDT

O rdergroove, the leading provider of subscription solutions for the world’s largest brands and retailers, is proud to unveil Ordergroove Experiments, their newest innovation that combines its industry-leading flexible promotions with A/B testing. Brands adopting this new functionality are already driving up to 10% more subscription revenue with each test.

In researching innovative new ways to deliver growth, Ordergroove found that 91% of brands aren’t testing subscription promotions—despite this being one of the biggest levers that can drive up to 54% more recurring revenue. Most solutions offer limited support for subscription-specific promotion testing, instead prioritizing low-impact use cases and relying on tools so complex that many brands abandon testing altogether. Furthermore, efforts often focus on vanity metrics like clicks or acquisition rather than what matters most: lifetime value and profitability.

Now, with Ordergroove Experiments, brands can set up, test, and refine any subscription promotional strategy—ensuring every promotion drives healthy unit economics. As the only solution designed to optimize subscription promotions for bottom-line profitability, Ordergroove offers unparalleled analytics that connect every test back to lifetime value (LTV).

“A/B testing our promotions tripled our subscription enrollment rate,” said Rachel Cutchin, Director CRM at Kate Somerville Skincare. “We're now tracking the long-term impact on lifetime revenue to ensure the growth remains profitable and early results are showing a 250% lift in Lifetime Revenue (LTR) per visitor.”

With customer acquisition costs (CAC) rising, brands can’t afford to make gut-driven promotion decisions. Growth-at-any-cost is no longer sustainable—brands must prioritize profitability and retention to fuel long-term success.

“At Ordergroove, we empower customers to evaluate business strategies based on what is going to maximize impact for the business,” said Eric Andrews, VP of Growth at Ordergroove. ”As strategic partners focused on our customers’ bottom lines, we help them make data-driven decisions that drive lasting, profitable growth rather than chasing costly vanity metrics.”

Promotions and retry testing are just the beginning for Ordergroove as they plan to rapidly expand into new testing use cases that will further unlock profitable growth for brands and retailers.

Ordergroove Experiments is now available in early access and is already driving profitable growth for merchants. For more information about Ordergroove Experiments, visit www.ordergroove.com.

About Ordergroove

Ordergroove enables subscription and membership experiences for the world's largest and most innovative brands and retailers, including L'Oréal, Dollar Shave Club, La Colombe Coffee, Bonafide Health, and The Honest Company. As a market leader in subscription technology, Ordergroove's Relationship Commerce platform transforms transactions into frictionless, profitable recurring revenue streams. With flexible APIs, advanced analytics, and deep consumer insights, Ordergroove helps brands maximize customer lifetime value and build stronger consumer relationships. For more information, visit ordergroove.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250411736724/en/

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Ordergroove Combines the Power of Flexible Promotions with A/B Testing to Help Brands Drive Up to 54% More Recurring Revenue

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