Sinclair Names Billy Robbins Vice President of Station Sales Operations

August 13, 2025 at 10:00 AM EDT

Sinclair today announced that Billy Robbins has been named Vice President of Station Sales Operations.

In this newly created role, Robbins will help lead AMP Sales and Marketing Solutions’ day-to-day sales efforts across Sinclair’s broadcast stations to drive growth, improve efficiency, and streamline operations. Robbins will report to Ryan Moore, SVP and CRO.

Commenting on the appointment, Moore said, “Billy is a proven leader with a deep understanding of our station operations and a clear track record of delivering results. His ability to align teams, streamline processes, and drive performance will be instrumental as we continue evolving AMP Sales and Marketing Solutions to meet our clients' needs. I’m confident Billy will help take our sales operations to the next level.”

Robbins most recently served as Vice President & General Manager of Sinclair’s Baltimore stations, WBFF/WNUV/EBFF. He joined Sinclair in 2003 as General Sales Manager in Baltimore, before being elevated to Station Manager and then VP/GM in 2021.

“I’m honored to step into this new role and support the incredible work happening across our station sales teams. Having spent much of my career at Sinclair, I’m excited to help shape the next phase of growth, collaboration, and innovation across our markets,” said Robbins.

Robbins holds a Bachelor of Arts degree in Marketing Management from Baruch College in New York City.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

Category: General