Blockchain technology first hit the mainstream in 2009 when Satomi Nakamoto published a white paper discussing a new digital token called Bitcoin. More than a decade later, cryptocurrencies and the blockchain technology they run on have grown into a major global industry even though Bitcoin is currently undergoing an unprecedented winter that has wiped out some $2 trillion in value.

Banking on blockchain’s decentralized nature, companies have found several ways they can leverage blockchain to improve their marketing efforts and make those efforts more efficient. In fact, blockchain technology know-how has become one of the most in-demand skill sets in the country as…

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