Generative AI is no longer just a tech buzzword. It is now shaping how people shop online in the United States. According to new data from Adobe, traffic to American retail websites that comes from generative AI tools has grown by an incredible 4,700% in just one year. This means more shoppers are turning to platforms like ChatGPT, Gemini, Copilot, Claude, and Perplexity as their starting point before visiting ecommerce sites.

This data is likely to give major ecommerce players like Alibaba Group Holding Ltd. (NYSE: BABA) plenty of additional impetus to make further integrations of AI on all their platforms in order to leverage the…

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