How Two Wedding Planners Are Disrupting the CRM Industry, Attracting 55% of New Clients from Billion-Dollar Competitors

October 30, 2024 at 08:00 AM EDT

Portland, OR, October 30, 2024 (EZ Newswire) -- Elizabeth Sheils and Nora Sheils, co-founders of Rock Paper Coin, have built a game-changing solution tailored to event professionals and creative business owners. In an industry often bogged down by complicated, one-size-fits-all tools, co-founders Elizabeth and Nora understand the specific needs of event professionals with a combined 30 years of experience in the event industry. Unlike larger CRM providers who prioritize feature-heavy interfaces, Rock Paper Coin prioritizes ease of use, addressing the pain points of an underserved audience by focusing on what really matters: simple, efficient tools that just get the job done.

“What makes Rock Paper Coin unique is our commitment to our clients. We don’t just know what they want; we know what they need,” says Elizabeth. “Traditional CRMs often miss the mark for event professionals, leaving them frustrated with systems that don’t fit their workflow. With Rock Paper Coin, we’re solving the real problems—streamlining contracts, invoices, and payments with tools that are intuitive and quick to use.”

The secret to their success lies in their deep industry knowledge and their passion for creating software that aligns with real-world challenges. Rock Paper Coin was designed by operators who not only understand the day-to-day struggles of the events business but also understand where the industry is headed.

“We saw where our competitors were going and knew it wasn’t going to work for the professionals we know and respect,” adds Nora. “Rock Paper Coin isn’t about unnecessary bells and whistles; it’s about providing solutions that empower our users to work more efficiently, close deals faster, and improve their bottom line.”

With 70% of Rock Paper Coin’s signups now driven by referrals, co-founders Elizabeth and Nora are demonstrating clear product-market fit. Their dedication to listening to clients and refining their product has paid off, as they continue to shape a solution that resonates deeply with event professionals. Guided by a commitment to simplicity, these industry veterans have transformed their vision into a highly effective tool tailored to meet the unique needs of the market. September marked their best month on record, reinforcing that they’re onto something truly exceptional.

About Rock Paper Coin

Based in Portland, Rock Paper Coin is the leading client management platform for event professionals and creative business owners, offering an intuitive suite of tools for managing contracts, invoices, and payments. Designed to bridge the gap between event vendors and clients, Rock Paper Coin simplifies the booking and planning process, empowering professionals to work smarter and grow their businesses with ease. For more information, visit https://rockpapercoin.com.

Media Contact

Elizabeth Sheils
+12064196673
elizabeth@rockpapercoin.com

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How Two Wedding Planners Are Disrupting the CRM Industry, Attracting 55% of New Clients from Billion-Dollar Competitors

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