The Rise of Social Seltzers and Functional Drinks: What’s Next for the Non-Alcoholic Boom?

April 03, 2025 at 08:45 AM EDT

VIVAZEN emerges as a Feel Great™ favorite in the sober-curious movement, offering a buzz-free social alternative

PHOENIX, AZ, April 03, 2025 (EZ Newswire) -- With the rise of functional beverages, social seltzers, and non-alcoholic rituals like Dry January and Sober October, a growing wave of consumers are rethinking how—and why—they unwind. Riding this cultural shift is VIVAZEN, a social drink made from plant-based ingredients that help people relax, Feel Great™, and stay in control—no booze required.

According to a recent NCSolutions survey, 41% of Americans are actively trying to drink less alcohol, and 75% have tried or are interested in trying non-alcoholic alternatives. The study also reveals that consumers are looking beyond just abstaining—they’re actively seeking functional benefits like stress relief, energy, and mood support. That’s exactly where VIVAZEN fits in.

“We’re seeing more and more consumers trading alcohol not just for what they want to avoid—but for how they want to feel,” said Natalie Gershon, chief marketing officer at VIVAZEN. “Our community tells us they love that VIVAZEN helps them relax, connect, and unwind—without sacrificing clarity, sleep, or productivity the next day.”

Made with a proprietary blend of functional botanicals, VIVAZEN is designed to:

Support relaxation and mood
Provide a clean, functional Feel Great™ effect
Fit seamlessly into any social setting—from bars to backyard hangs

Customers echo this sentiment in product reviews and social content, calling VIVAZEN their “go-to drink for winding down after work” and “a must-have for social settings without the pressure to drink.”

As alcohol alternatives continue to evolve beyond sugary mocktails and sparkling waters, VIVAZEN stands out with a purpose-built, plant-powered formula that’s resonating with sober-curious consumers, wellness-minded Millennials, and Gen Z trendsetters seeking more mindful ways to unwind.

VIVAZEN is available in ready-to-drink Alcohol Alternative™ seltzers, botanical gummies, and concentrated wellness shots, available at www.feelgreatbotanics.com and select retail locations nationwide.

Disclaimer: VIVAZEN products are not intended to diagnose, treat, cure or prevent any disease and these statements have not been evaluated by the FDA.

About VIVAZEN

VIVAZEN fuels Everyday Heroes™ with the power of plants. For over a decade, we've delivered trusted, high-quality botanical supplements that help people power through, focus up, chill out, and boost their mood—without compromise. Rooted in centuries of herbal wisdom and backed by modern innovation, VIVAZEN is a functional, feel-good alternative for those who want to live—and feel—on their own terms. Join the millions who trust VIVAZEN to Feel Great™, naturally and visit https://feelgreatbotanics.com.

Media Contact

Natalie Gershon
+1 866-848-2936
press@vivazen.com

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The Rise of Social Seltzers and Functional Drinks: What’s Next for the Non-Alcoholic Boom?

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