Kirkland, WA - October 20, 2025 - Performance strategist and executive coach Art Turock is challenging decades of conventional wisdom with the release of his new book, Demolish Your Comfort Zones: 6 Unconventional Practices to Crush Your Hidden Limitations. Now available in print, eBook, and audiobook formats on Amazon, the book dismantles the idea that traditional goal setting and productivity systems are enough to create real transformation.

According to a University of Scranton study, 92% of people fail to achieve their goals. Turock argues that the fault lies not with human willpower but with a system designed for comfort rather than growth. “Traditional performance-improvement methods – like setting SMART goals, tracking time, and holding people “accountable” – are watered down to fit within our comfort zones,” he explains. “They’re designed for modest progress, not bold transformation.”

A self-described Comfort Zone Demolition Expert, Turock has advised 125 Fortune 500 companies and spent decades helping leaders, entrepreneurs, and athletes translate potential into sustained excellence. His book introduces six unconventional practices that push readers beyond self-imposed limits, guiding them to take extreme accountability, adopt a no-matter-what mindset, and convert excuses into powerful triggers for action.

Unlike quick-fix productivity hacks, Turock’s methods are field-tested through more than 1,200 self-experiments, including his Extraordinary Freedom Experiment, where participants applied the six practices to real-world professional and personal challenges. The result, he says, is a disciplined approach that replaces “good-enough” performance with purpose-driven mastery.

Readers will learn how to:

• Replace interest with non-negotiable commitments that guarantee follow-through

• Establish a daily demolition routine to systematically eliminate comfort-driven habits

• Redefine success through personally, meaningful standards rather than societal norms

• Transform setbacks and excuses into fuel for consistent action

• Develop elite-level performance through deliberate practice and resilience.

“Comfort kills more dreams than failure ever will,” says Turock. Once individuals start treating comfort as the true obstacle, performance breakthroughs follow naturally.

The book has earned early praise from influential thought leaders. “Let this book stoke your passion and ignite a turning point in your life,” says Tony Robbins, #1 New York Times bestselling author of Awaken the Giant Within. “By showing how to deliver your absolute best effort, Art Turock can help you stop dreaming and start achieving.”

Turock’s message is both urgent and empowering: comfort zones aren’t safe, they’re restrictive. The 92% failure rate can only change when people stop trying to “manage” their performance and start demolishing the internal barriers that hold them back.

To learn more about Art Turock, access resources, and purchase his book, please visit https://artturock.com/.

About Art Turock

Art Turock is a performance strategist, keynote speaker, and author dedicated to helping individuals demolish their comfort zones and achieve peak performance. A decorated masters track-and-field athlete, he earned national medals and top-10 world rankings despite a congenital circulatory defect – living proof of his teachings on discipline, resilience, and mental fortitude.

LinkedIn: https://www.linkedin.com/in/art-turock-167a0112/

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Website: https://artturock.com/