NEW YORK - A captivating 30-second video has been looping on the Nasdaq billboard in New York's iconic Times Square, drawing the attention of countless passersby. The footage presents breathtaking scenes of the Qinling Mountains in China, where clouds roll among verdant peaks, crested ibises The crested ibis spreads its crimson wings and skims over the fields, the golden snub-nosed monkey climbs through the forest streams.This visual feast from afar is now on display at the "Crossroads of the World."​

Stretching across central and western China like a colossal dragon, the Qinling Mountains serve as a natural boundary separating the country's north from the south. The rugged cliffs on the northern slopes stand in sharp contrast to the mist-veiled southern slopes, embodying nature's dual aesthetic charm. The significant elevation differences give rise to vertical ecological belts, allowing visitors to experience the enchanting transition from temperate deciduous broad - leaved forests to subtropical evergreen broad-leaved forests in a short span. In spring, thousands of acres of rhododendrons burst into bloom, bathing the mountains in a sea of pink. In winter, snow-capped peaks create a serene and magnificent landscape, blanketed in white.​

The allure of the Qinling Mountains extends beyond their majestic natural scenery; their unparalleled biodiversity has earned them the moniker of a "biological gene bank." This region is home to rare and precious animals, including the crested ibis, giant panda, golden monkey, and takin. Each species is a precious gift of nature. The crested ibis, once on the verge of extinction and known as the "Oriental gem," has seen a steady population recovery thanks to the ecological conservation efforts in the Qinling Mountains. Moreover, over 3,800 plant species thrive here. From ancient relict plants to delicate and exotic flowers, they form a vibrant mosaic of life, vividly demonstrating the ecological conservation achievements of the Qinling Mountains.​

The appearance of the Qinling Mountains' scenery on Times Square offers the world a glimpse of this natural wonder and extends an invitation. Those with the opportunity are encouraged to visit in person, to feel the mountain breeze, touch the majestic peaks, and listen to the stories the Qinling Mountains have to tell. Amid the harmonious blend of nature and culture, one can uncover the true essence of China.

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