NEW YORK, May 07, 2025 (GLOBE NEWSWIRE) -- Lowey Dannenberg, P.C.’s Data Privacy Team is investigating claims that data brokers and identity solution providers may be profiling consumers without consent or meaningful disclosures.

Investigation Details

Many consumers are unaware that certain data brokers and identity solution providers quietly track them across their computers, smartphones, tablets, and even smart TVs.

Some of these companies use this data to create hyper-specific identity profiles used to facilitate targeted advertising without consumers’ knowledge or consent.

Lowey’s Data Privacy Team is currently investigating companies engaged in these types of practices. You can find more information about this investigation here.

Existing Cases

Lowey Dannenberg, P.C. has filed lawsuits against three companies alleging they created or used consumer identity profiles without consent:

• Turner v. The Trade Desk, Inc., 4:25-CV-03136 (N.D. Cal.)
• Rapak v. Adobe, Inc., 5:25-CV-03032 (N.D. Cal.)
• Baker v. Yahoo, Inc., 1:25-CV-02797 (S.D.N.Y.)
  

Contact Us

If you believe your personal data has been collected without your consent, or if you want to participate in one of our existing cases, please contact us at 914-733-7266 or privacy@lowey.com. You can also fill out our form here.

About Lowey Dannenberg, P.C.

Lowey Dannenberg, P.C. is a national class action law firm with offices in New York and Pennsylvania. Lowey Dannenberg attorneys routinely litigate complex data breach and privacy class actions, as well as antitrust, commodities, and securities matters.

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