Hop Valley Brewing and Oregon Athletics Announce the Launch of Dang Green IPA, the First Official Craft Beer for the Oregon Ducks
By:
Tilray Brands, Inc. via
GlobeNewswire
September 16, 2025 at 07:00 AM EDT
EUGENE, Ore., Sept. 16, 2025 (GLOBE NEWSWIRE) -- Hop Valley Brewing Co. (“Hop Valley Brewing” or “Hop Valley”), a trailblazer in the craft brewing industry and brand by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), a leading global lifestyle and consumer packaged goods company, together with Oregon Athletics, are excited to announce the release of Dang Green IPA, the first officially licensed, co-branded craft beer of the Oregon Ducks. Hop Valley Dang Green IPA cans will feature official Oregon Ducks logo through a partnership facilitated by exclusive multimedia rights holder Oregon Sports Properties and Oregon Campus Licensing.
“This is a new collaboration with licensing, our Learfield partners, and our good friends at Hop Valley. We are excited to bring Duck fans a new cobranded Oregon beer at Autzen stadium and all of our other events this season.” Oregon Athletic Director, Rob Mullens, said. Brewed by Oregon’s Hop Valley with premium Cryo Hops®, Dang Green is a smooth 7.0% ABV IPA that delivers bold West Coast flavor and big-game energy that's perfect for throwing your O, rain or shine. "We could not be more excited to continue our partnership with the Oregon Ducks—and to make history as the first craft beer ever to feature Oregon Ducks marks on our packaging. The Eugene community and Ducks fans are part of Hop Valley’s DNA, and this was our opportunity to put that passion into a can,” said Megan McKenna, Senior Brand Manager, Hop Valley Brewing Co. “This IPA pairs perfectly with the loudest stadium in college football, green and yellow, and may make you wanna Shout. From Gang Green to Damn Green, it’s always Dang Green!! Go Ducks!" Dang Green IPA is now available for purchase in stores and local pubs across Oregon, while the Official Craft Beer of the Ducks will also be available to fans inside Autzen Stadium and other Oregon Ducks athletic venues throughout the year. “This collaboration with Hop Valley Brewing is an exciting first for the University of Oregon. Dang Green IPA is more than a great-tasting beer—it’s a chance for Ducks fans to celebrate their passion for Oregon while supporting a local partner. We’re proud to see this partnership come to life in stores and served at our games.” Lauren Stanfield, Associate Vice President for Marketing and Brand Strategy “We are excited to partner with a brand with such strong Eugene roots. I look forward to fans enjoying the new Dang Green offering in Autzen and all Duck events starting this fall.” – John Sargeant, Director, Food & Beverage Services. In addition to delivering co-branded cans of Dang Green IPA, the partnership provides Hop Valley with in-venue signage, digital marketing campaigns and activations before various games across all Oregon Duck sports. “This partnership was an incredible opportunity to create an authentic product for Oregon fans to enjoy every game day,” said Kelly Schukart, Vice President & General Manager of Oregon Sports Properties. “We’re grateful to everyone who contributed to making this project possible and look forward to seeing fans enjoying Dang Green IPA in Autzen Stadium this fall.” Oregon Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Oregon Athletics and oversees all sponsorship agreements on behalf of the Ducks. Hop Valley Brewing Company and Oregon Athletics encourage fans 21+ to drink responsibly. About Hop Valley Brewing Company About Tilray Brands For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms. About Learfield Forward-Looking Statements For further information, please contact Media: news@tilray.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3a7b3256-b0a9-4248-9107-43c3ccff8566
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