ResortCleaning.com announced new industry insights showing that technology adoption, labor dynamics, and sustainability expectations are rapidly reshaping housekeeping operations across hotels, resorts, and short-term rentals.

Orange Beach, United States, November 26, 2025 -- ResortCleaning.com, the leading property-care management platform for vacation rentals and hospitality operators, announced new industry insights showing that technology adoption, labor dynamics, and sustainability expectations are rapidly reshaping housekeeping operations across hotels, resorts, and short-term rentals.

Industry data shows that cleaning services now represent a global market exceeding $330 billion, growing at 5 to 6 percent annually, with U.S. demand projected to reach $74 billion by the end of 2025. Digital transformation is accelerating across the sector, with janitorial software revenue estimated at $1.2 billion and expected to more than double to $2.5 billion by 2033. The broader cleaning software category is forecasted to climb from $2.8 billion in 2024 to $7.2 billion by 2034, driven by heightened guest expectations and the rise of mobile-first management.

Key Industry Trends

Hospitality and rental growth:

Vacation rentals are on track to represent over 20 percent of global accommodation revenue by the end of 2025. In the United States alone, vacation rental revenue is projected at $20 to 21 billion, with travelers aged 25 to 44 making up more than half of all bookings, driving higher cleaning frequency and faster turnarounds.

Technology adoption:

More than 96 percent of short-term rental hosts say technology is now critical to their operations. Over 90 percent use property management software, and 70 percent rely on dynamic pricing tools. ResortCleaning’s integrations with leading PMS platforms and channel managers allow operators to centralize scheduling, housekeeping, billing, and quality control.

Labor and sustainability pressures:

Labor shortages affect 78 percent of cleaning businesses, contributing to wage increases of 15 to 20 percent. At the same time, consumers are demanding greener operations: 73 percent prefer eco-friendly cleaning products, and 68 percent are willing to pay more for sustainable services. ResortCleaning supports these expectations with paperless workflows, supply tracking, and mobile automation.

“Hotels and vacation rentals are operating in a high-demand environment where guests expect spotless accommodations, rapid turnovers, and responsible sustainability practices,” said Danny Bradford, CEO of ResortCleaning. “Technology is no longer optional; it is the engine behind consistency, efficiency, and guest satisfaction. We are proud to help hospitality operators deliver on those expectations every day.”

Pricing benchmarks:

Short-term vacation rental cleaning fees currently range from $40 for budget units to $400 on average for luxury properties, with the average Airbnb fee around $161. These trends are helping operators recalibrate pricing as labor costs rise and guest expectations increase.

About ResortCleaning.com

ResortCleaning.com is a software company offering the industry’s most complete housekeeping management platform for vacation rentals, hotels, resorts, and timeshares. The platform includes dynamic scheduling, staff management, mobile task tracking, real-time inventory, billing tools, and seamless integrations with leading property management systems.

To learn more or request a demo, visit www.resortcleaning.com.

Contact Info:
Name: Danny Bradford
Email: Send Email
Organization: ResortCleaning
Address: PO Box 1155, Orange Beach, Alabama 36561, United States
Website: https://www.resortcleaning.com/

Source: PressCable

Release ID: 89177109

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