Dr. John Utley’s new book, EAT THE POSSUM: Conquering Life’s Toughest Challenges One Bite at a Time, blends humor, biblical wisdom, and practical strategies to help readers overcome their fears.

United States, February 10, 2025 -- A Unique Take on Overcoming Life’s Challenges

Set for release on March 4, 2025, EAT THE POSSUM is a self-help book unlike any other. Written by respected pastor and life coach Dr. John Utley, the book uses the metaphor of eating a possum to teach readers how to face their biggest obstacles with courage, faith, and humor. Published by Cotton House Press, this transformative guide blends Southern wisdom, biblical insights, and actionable exercises to help individuals break free from fear and self-doubt.

Dr. Utley explains, “Too often, we let our challenges sit there like roadkill on the highway of life. This book teaches people to stop avoiding their problems and start tackling them head-on.”

The “Possum Principle” and the Power of Facing Fears

At the heart of EAT THE POSSUM is the Possum Principle, which challenges readers to embrace discomfort and lean into their fears as a means of personal growth. The book provides real-world strategies and faith-based insights to help individuals shift their mindset from avoidance to action.

Some of the key takeaways include:

• The “You Factor” – A personality-based approach to overcoming challenges
• Biblical Insights – Lessons from scripture on courage and perseverance
• Humor and Storytelling – A lighthearted yet powerful way to address life’s difficulties
• Interactive Exercises – Practical tools, assessments, and worksheets for transformation

Dr. Utley’s engaging style makes complex self-help concepts accessible to a wide audience. Whether readers are dealing with career struggles, relationship difficulties, or personal insecurities, the book provides a step-by-step roadmap to overcoming life’s toughest obstacles.

Why EAT THE POSSUM Stands Out in the Self-Help Market

The self-improvement industry is projected to reach $14 billion in the coming years, yet many books in the genre offer repetitive advice. EAT THE POSSUM sets itself apart by combining faith, humor, and practical wisdom into a fresh, relatable approach to personal growth.

Key differentiators include:

 Southern Charm & Humor: Unlike traditional self-help books, this one takes a lighthearted, down-to-earth approach.
  Faith-Based Without Being Preachy: The book integrates biblical wisdom without alienating non-religious readers.
  Personalized Strategy: The "You Factor" tailors solutions based on individual personalities.
  Interactive Tools: Practical exercises ensure that readers don’t just absorb knowledge—they apply it.

As Dr. Utley puts it, “Remember, life’s too short to let your possums run wild. It’s time to eat them instead!”

Meet Dr. John Utley: A Pastor & Life Coach with 30+ Years of Experience

Dr. John Utley is a pastor, speaker, and life coach with over three decades of experience helping individuals break through personal barriers. His ability to blend faith, strategic change, and humor has made him a sought-after guide for those seeking spiritual and personal transformation.

Through his work, Dr. Utley has counseled thousands of individuals and leaders, providing real-world strategies to overcome fear, doubt, and uncertainty. His new book brings his most effective insights into one accessible and entertaining resource.

Availability & Where to Buy

EAT THE POSSUM will be available in hardcover, paperback, and e-book formats wherever books are sold. It is distributed by Ingram Group, ensuring global availability.

• Release Date: March 4, 2025
• Publisher: Cotton House Press LLC
• Formats: Hardcover, Paperback, e-Book
• ISBNs:

Hardcover: 979-8-9897607-5-6

Paperback: 979-8-9897607-6-3

eBook: 979-8-9897607-7-0

For pre-orders and more information, visit: www.eatthepossum.com

About EAT THE POSSUM

EAT THE POSSUM: Conquering Life’s Toughest Challenges One Bite at a Time is a self-help book by Dr. John Utley, designed to help readers overcome their biggest obstacles through faith, humor, and practical wisdom. The book introduces the Possum Principle, encouraging individuals to confront challenges instead of avoiding them.

Media Contact

Tiffany Foote
Publicity Manager, Cotton House Press
Email: press@cottonhouse.press
Phone: (817) 329-8070 Ext. 803

Website: www.eatthepossum.com
Facebook: Dr. John Utley
Facebook: Eat The Possum

Contact Info:
Name: Tiffany Foote
Email: Send Email
Organization: EAT THE POSSUM
Website: http://www.eatthepossum.com

Release ID: 89152510

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