The Eye Cube in West Hampstead is adding to its selection a wide array of Maui Jim sunglasses in response to growing demand for UV-protective eyewear.

London, United Kingdom, June 18, 2025 -- The Eye Cube has introduced a new line of Maui Jim eyewear, bringing the brand's advanced lens technology to its patrons in and around West Hampstead, London. The collection features Maui Jim's signature PolarizedPlus2® lenses, which are known to provide superior protection and visual clarity for outdoor activities.

For more information, visit https://www.theeyecube.com/brands/maui-jim

This eyewear line addresses the growing need for better protection against harmful UV rays, which have been intensifying due to climate change. “Regular exposure to UV radiation without proper protection can contribute to various eye conditions, including cataracts and macular degeneration,” a spokesperson for The Eye Cube said.

They added that Maui Jim eyewear is recommended for those who take part in outdoor sports such as cycling, and sports where glare is an issue, such as skiing and fishing.

The Maui Jim collection joins other premium brands at The Eye Cube, which now includes Tom Ford, Cartier, Mykita, Gucci, and more.

Maui Jim's signature PolarizedPlus2® technology blocks 100% of harmful UVA and UVB rays while eliminating 99.9% of glare from reflective surfaces. These specialised lenses enhance colour and contrast, giving wearers clear, true-to-life views even in bright sunlight. The technology also helps reduce eye strain and fatigue commonly experienced during extended outdoor exposure.

The Eye Cube offers prescription options for those needing vision correction, allowing customers to benefit from both vision improvement and UV protection in a single pair of sunglasses. The prescription lenses maintain the same protective qualities and colour enhancement as their non-prescription counterparts.

As West Hampstead's premier optician, The Eye Cube provides comprehensive eye examinations through their qualified optometrists. These tests can be done free of charge through NHS funding, provided patients fulfil the requirements, such as being under 16 or over 60.

Founded in 2005, The Eye Cube has endeared itself to the West Hampstead community as a family-friendly, independently run optician. While it offers a broad variety of name-brand eyewear, the optician caters to all budgets by offering high-quality eyewear produced by UK-based manufacturers.

For eye examinations or to view the new Maui Jim collection, contact The Eye Cube at 020 7433 1333 or visit https://www.theeyecube.com

Contact Info:
Name: The Eye Cube Contact
Email: Send Email
Organization: The Eye Cube
Address: 256 West End Lane, West Hampstead, NW6 1LJ, London, England NW6 1LJ, United Kingdom
Website: https://www.theeyecube.com/

Source: NewsNetwork

Release ID: 89162601

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