Current online patterns are bound to change, making 2016 pivotal in how businesses tackle this issue.” Boris Mizhen foresees a move toward sponsored content, with organizations paying to promote a third-party product or service.

New York, NY, United States, August 8, 2025 -- Real estate developer and philanthropist Boris Mizhen is set to attend the Social Media Strategies Summit, taking place at Planet Hollywood in Las Vegas. The event promises to deliver key insights and innovative ideas at the forefront of digital marketing. A strong advocate for utilizing cutting-edge technology to drive brand visibility and engagement, Boris Mizhen highlights how the digital landscape is rapidly evolving. He points out that the previous year marked a turning point, as mobile devices officially surpassed desktops in web traffic, solidifying social media's place as a vital marketing channel. Mizhen also emphasizes the growing impact of video advertising on platforms like Facebook and Snapchat, where user engagement continues to rise. Notably, Facebook stands out as a cornerstone for mobile marketing, given its dominance as the most widely used app by smartphone users.

Mizhen takes an interest in the advent of products such as the Apple Watch and other wearable tech that is currently in development and close to the market phase. “Optimizing wearable technology to advertisers’ needs is encouraging firms to be creative with how to achieve their targets. Next year will bring some of the most experimental new methods as to how companies get people to interact with adverts or messages,” says Boris Mizhen. He has recently discussed a coming trend toward ‘app indexing’, noting that for mobile users, “an app can do everything that a desktop site can. We are only a few years away from making websites as we know them completely obsolete. Current online patterns are bound to change, making 2016 pivotal in how businesses tackle this issue.” Boris Mizhen foresees a move toward sponsored content, with organizations paying to promote a third-party product or service.

The Social Media Strategies Summit is a perfect fit for Mizhen, as it will delve into areas such as analytics, Twitter, mobile marketing, and social enterprise. The workshops will cover an array of topics, including video marketing tactics for social media, cross-channel branding appealing to users on different online outlets, ways to get the most out of content marketing, and brand reputation management. Speakers will include Cisco Editorial Producer Stephanie Ellen Chan; Time, Inc. Director of Creative Strategy Melanie Deziel; Mattel brand marketer Lisa Perez; U-Haul Social Media Manager Ken Schneider; MGM Resorts International VP of Social Media and Content Strategy Beverly Jackson; and Honigman Media CEO Brian Honigman.

Boris Mizhen is a leading New York City-based real estate developer and online marketing expert. His career in real estate was achieved when he demonstrated to be one of the most innovative online marketers in the world. Mizhen owns and manages dozens of successful properties across the Northeastern United States and is continuously looking for new ways to advance the workings of the real estate industry. His passion for buying and improving housing for people of differing economic backgrounds parallels his love for charitable work, including the Jewish Foundation of Greater New Haven and Chabad of the Shoreline, whose festival they have acted as the primary sponsors for a decade.

Boris Mizhen - Property Developer and Philanthropist: http://borismizhennews.com

Boris Mizhen (@bmizhen) - Twitter: https://twitter.com/bmizhen

Boris Mizhen - Facebook: https://www.facebook.com/bmizhen

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