BELLAMI Hair Expands into the Textured Hair Category

April 03, 2025 at 08:36 AM EDT

--News Direct--

BELLAMI Hair, the #1 global hair extension brand trusted and preferred by celebrity hairstylists, salon professionals and beauty experts worldwide, proudly champions diversity in hair by introducing BELLAMI Silk Seam™ Textured Clip-In Hair Extensions to reaffirm our commitment to diversity and inclusion within the hair industry.

Models wearing new BELLAMI Silk Seam Textured Clip-Ins

Celebrity Stylist Lacy Redway in action at the BELLAMI studios

As part of its national TEXTURED, YOUR WAY campaign, BELLAMI introduces the Silk Seam™ Textured Clip-Ins collection, designed to celebrate, enhance and define textured hair. These clip-ins empower customers to embrace their unique hair type and personal style while achieving expert-level results at home. Whether adding volume, length, or color, the collection allows for effortless transformation.

“We believe hair is a tool for self-expression, and we’ve heard from our customers that our extensions make them feel amazing and more confident, all while looking like themselves,” says BELLAMI President Mary Burns. “We’ve spent years developing our textured collection so we can deliver this same confidence to our growing audience, who have a vast range of hair types. And we plan to expand this category over the next year as we continue to learn from our customers and stylist community.”

Created in partnership with celebrity stylist Lacy Redway, BELLAMI Silk Seam™ Textured Clip-Ins are expertly designed to enhance and define natural curls, waves, and texture. Crafted with premium-quality materials and available in a diverse range of shades and textures, this collection delivers a flawless, natural look that blends seamlessly with various textured hair types—perfect for both everyday wear and high-profile styling.

"BELLAMI is a go-to hair extension brand because it’s the best,” says celebrity stylist and brand spokesperson Lacy Redway. “My high-profile clientele ranges from every hair type, so having access to quality hair in various textures and shades is crucial. BELLAMI’s new texture collection can withstand whatever I throw at it, allowing me to deliver beautiful, natural-looking styles for my clients that stay intact, whether that be for a full day of photoshoots, press, or a red-carpet event. Wearing BELLAMI hair extensions can help you feel like a boss like it does for me when I wear them."

Crafted with the finest, ethically sourced 100% Remy human hair, this collection features the brand’s innovative Invisi-Weft™ technology, making the wefts 30% thinner so they lay flatter against the head for a comfortable, natural, seamless wear. Its Vitamin Seal coating enables long-lasting performance, providing humidity resistance and curl retention even after ten washes. The quick and easy clip-in application delivers a secure and comfortable fit, and the high-density wefts boost volume for natural, salon-quality results instantly.

BELLAMI Silk Seam™ Textured Clip-Ins are available in three textures and seven shades, each in 16” (200g), 20” (230g), and 24” (260g) lengths:

3A Spiral Curl – Medium density, defined, loose spirals with a smooth silky finish and a lightweight feel. Blends best with 2C-3B natural textures.
3C Ringlet Curl – High density, voluminous texture and tight, springy corkscrew curls with a natural, subtle matte finish. Blends best with 3B-3C natural textures.
Blowout – Low luster, high density, voluminous hair that adds dramatic fullness with soft, touchable strands mimicking blow-dried coily hair. Blends best with lightly textured hair, resembling stretched, type 4 natural hair.
Shades: Jet Black, Off Black, Dark Brown, Chocolate Brown, Chestnut Brown, Off Black/Almond Brown Ombre, Dark Brown/Ash Brown Ombre.

BELLAMI Silk-Seam Textured Clip-In Hair Extensions are available at BELLAMIhair.com and BELLAMIprofessional.com, ranging from $210 - $540 depending on shade and length. Salon professionals receive industry discounts for all hair orders.

Founded in 2012, BELLAMI is the world’s #1 hair extensions brand, trusted by celebrity and professional stylists. BELLAMI offers 100% Remy Human Hair in up to 70 shades, six lengths, and the most extensive range of clip-in and semi-permanent extension methods. With ethical sourcing, sustainable packaging, and full control over manufacturing, BELLAMI delivers premium, high-performance extensions. Our products, including clip-ins and four professional methods—sew-in wefts, tape-ins, keratin tips, and i-tips—are available at BELLAMIHair.com and BELLAMI Beauty Bars nationwide. Headquartered in Los Angeles, BELLAMI continues to expand into the textured hair market to serve all hair types.

ABOUT BEAUTY INDUSTRY GROUP

Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT.