Kevel partners with leading American discount retailer to power its retail media network technology

May 20, 2025 at 09:00 AM EDT

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Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to enhancing its digital advertising capabilities and providing more value to both advertisers and customers.

Dollar General, known for its extensive network of over 20,500 stores across 48 states, is leveraging Kevel's Retail Media Cloud® to build a differentiated retail media network. This move allows Dollar General to capitalize on its unique position in the market and offer advertisers unparalleled access to its vast customer base.

"We're excited to partner with Kevel to take our retail media offerings to the next level," said Natalie Ong, Director of DG Media Network Operations. "By utilizing Kevel's flexible, API-based solution, we have enacted the basis for scalability and advancement of our Retail Media network while enhancing our ability to create custom ad experiences that resonate with our customers.”

The partnership enables Dollar General to:

Develop tailored ad products that align with its brand and customer experience
Maintain full control of their first-party data
Offer advertisers advanced measurement and attribution analytics
Create seamless integrations across various digital touchpoints, including website, mobile app, and in-store displays

James Avery, Founder & CEO of Kevel, commented on the partnership: "Dollar General's decision to partner with Kevel underscores the growing trend of retailers taking control of their retail media technology. Our Retail Media Cloud is designed to give retailers like Dollar General the flexibility and power they need to build truly differentiated ad offerings. We're thrilled to support their journey in maximizing the potential of their retail media network."

This collaboration comes at a time when the retail media landscape is rapidly evolving, with more retailers recognizing the value of building in-house solutions. By choosing Kevel's API-first approach, Dollar General positions itself at the forefront of this trend, ready to adapt and innovate in response to changing market demands and advertiser needs.

Both Kevel and Dollar General are committed to driving innovation in the retail media space, focusing on creating value for advertisers while enhancing the shopping experience for customers. As this partnership develops, it promises to bring new advancements to the retail media landscape, setting new standards for what's possible in this dynamic field.

About Kevel

Kevel is revolutionizing retail media with its AI-powered, API-first Retail Media Cloud®, empowering retailers, marketplaces, and eCommerce platforms to build, level up, and scale custom ad networks while maintaining full control of their first-party data. By offering unparalleled flexibility in ad serving, audience segmentation, and self-serve capabilities, Kevel enables businesses to launch impactful retail media programs in weeks, not years.

From global food delivery giants like Delivery Hero to automotive marketplaces like Edmunds and retail powerhouses like MC (Sonae Group) and Home Depot, Kevel has proven its ability to drive significant value across diverse industries, delivering a privacy-compliant solution that supports diverse ad formats across onsite, offsite and in-app placements. With Kevel, businesses can differentiate their ad programs, maximize their share of media dollars, and take control of their retail media destiny. Discover the power of customization and performance at www.kevel.com.