Totem Launches to Bring Real-Time, AI-Driven Wagering to the Creator Economy

May 05, 2025 at 09:11 AM EDT

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Totem, the next-generation gaming and wagering platform, today announced its official debut into the betting and gaming market as a creator of bold, culture-first products set to redefine player engagement and provide a wagering experience unlike any other. As its first move, Totem will partner with Kirgo, the gaming powerhouse known for working with top-tier influencers such as Mikki Mase, Bryce Hall and former UFC champion Rampage Jackson. Powered by Totem, the two will work together to merge sports, gaming, social media and influencer content through wagering experiences across Kirgo’s platform.

Features offered that will resonate with Kirgo’s influencer-driven audience include:

SLAPS: A high-energy, AI-powered game delivering instant-action betting, perfectly suited for the viral, content-driven gaming world.
Back Bet: A revolutionary approach that allows users to hedge, trade and back bets on content creators dynamically, creating new ways to engage with influencers such as Jack Doherty and N3on.
Streamer Betting: AI-powered odds dynamically shifting in real time based on engagement, letting users bet on live content from Kirgo’s top creators.
Virtuals: AI-powered virtual sports and games that deliver nonstop action, tailored for players who crave 24/7 entertainment.

“Wagering needs to move at the speed of culture,” said Karl Flores, founder of Totem. “We built Totem to integrate betting, content and engagement in ways that traditional platforms never could. Traditional wagering platforms move too slow for the next generation. By partnering with Kirgo, we’re aiming to change that for the bettor’s benefit.”

Kirgo will be able to offer an elevated operator platform that blends influencer-driven content, high-energy gameplay and a seamless wagering experience with Totem as the backbone for its gaming ecosystem. This partnership will enable Kirgo to continue to push boundaries in the entertainment betting space.

“Kirgo has always been about challenging the norms of entertainment and gaming,” said Kevin Williams, CEO of Kirgo. “Totem is setting the foundation for a new category in iGaming. The platform revolutionizes engagement for the fan of live streaming and sports. For Kirgo, it's a limitless sand box. Kirgo is partnering with fellow disrupters at Totem to continue our mission to gamify everything. SLAPS, Back Bet, and their AI-driven streaming products are game changers, and we’re incredibly excited to see how these innovations shape the future of the industry.”

About Totem

Totem is a next-generation platform that creates unique and engaging betting experiences for communities, influencers and brands. With offerings including a full-stack sportsbook, casino platform and customizable prediction markets, Totem is flexible to what's best for its customer’s audience while redefining the future of betting and entertainment. Its AI-powered technology turns any moment—sports, events or content—into a bettable experience, keeping users engaged and entertained.