G6 Hospitality Unveils AI-Powered Upgraded My6 App

June 11, 2025 at 08:00 AM EDT

--News Direct--

G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the launch of the new My6, a completely revamped consumer app featuring advanced AI personalization feature for customers. The revamped guest-facing app delivers 2X faster performance with a 50% reduction in latency, offering improved booking experiences that directly benefit property visibility and occupancy rates.

The cornerstone of the new My6 app is its proprietary AI-powered recommendation engine that intelligently connects guests with the most suitable properties based on their preferences. This technology is particularly valuable for capturing the one-third of all searches for "Motel 6 near me," ensuring properties receive maximum exposure to their most relevant potential guests. The app introduces dynamic homepage experiences and personalized deal offers tailored to each guest's preferences, driving higher conversion rates and increased bookings for properties.

"Our customers deserve a seamless, personalized booking experience, and My6 2.0 delivers exactly that while simultaneously driving more bookings to our properties. The AI-powered features mean guests find exactly what they're looking for faster, resulting in higher conversion rates and increased occupancy for our locations," said Sonal Sinha, CEO - G6 Hospitality.

Key features of the enhanced customer app include:

AI-driven recommendations and lister rankings that ensure the right guest is connected with the right property at the right time.
Personalized homepage tailored to guest preferences and locality, catering to different customer segments.
Save and compare feature allowing users to easily shortlist and evaluate properties to make informed decisions.
Enhanced property showcasing with AI-powered amenity tags, with Gen AI-based upgrades coming soon.
Interactive map feature that improves navigation and highlights nearby attractions for better trip planning.
Optimized visual presentation with categorized images and clearly displayed policy information for better transparency.

The app also introduces customer-focused innovations including interactive neighbourhood exploration maps, a save-and-compare function for multiple properties, and an intuitive booking process designed to reduce abandonment rates on the app.

Early data suggests the new My6 app saw 14% YoY increase in direct bookings while reducing drop-offs in the reservation process. The development roadmap includes further AI-driven ranking improvements, enhanced filters, Google Pay & Apple Pay payment options, Tripadvisor review integration, and post-checkout rating capabilities—all designed to enhance the guest experience and drive additional revenue.

My6 2.0 is available now for download on iOS and Android platform.

About G6 Hospitality LLC

G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.

For more information, please visit www.g6hospitality.com.